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Dolap, CRM Analyst

30+ days ago 2026/07/12
Other Business Support Services
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Job description

About the Team
At Dolap, we lead the transformation of second-hand fashion with a tech-powered, community-driven approach.
From circular fashion awareness to seamless buyer-seller experiences, we turn purpose into action—at scale. Our agile, cross-functional teams shape the future of sustainable commerce with bold thinking, real-time innovation, and a passion for impact. In a dynamic, collaborative environment, we grow together—while making fashion more conscious and accessible for all.
About the Role
As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.

Responsibilities


    • Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
    • Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performance.
    • Allocate and optimize discount budgets to generate incremental value (e.g., new buyers, new sellers, revenue growth, recovered buyers).
    • Monitor KPIs within owned domains and plan, execute, and evaluate CRM campaigns while providing insights to strategy teams.
    • Design and manage onboarding and lifecycle journeys for new users to improve activation and early-stage engagement.
    • Proactively identify customer journey pain points and lead initiatives that enhance user experience and create measurable business impact.
    • Automate manual processes within the team and across cross-functional teams using Python.

Expected Qualifications


  • The experience range for this position is suitable for specialist/senior specialist roles
  • BS/BA in Engineering, Marketing, Business or a related field
  • Experience in CRM or a related role with a focus on campaign management, optimization, data analysis and reporting
  • Strong analytical skills and experience working with data
  • Good written and verbal communication skills in English
  • Coding skills: ability to code in one or more languages or willing to learn (SQL, Python)

This job post has been translated by AI and may contain minor differences or errors.
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