Area Sales Manager

ABOUT THE ROLE

As an Area Sales Manager, you will partner closely with Counter and Boutique Managers to drive retail performance, elevate the client experience, and develop our people across your assigned territory. You will play a critical role in representing CHANEL, ensuring that our brand image, retail excellence, and client‑centric standards are consistently upheld at every point of sale.

You will contribute to strategic retail planning, empower teams toward sustainable performance, and foster strong business partnerships—internally and externally—to achieve long‑term business growth.

What impact you can create at CHANEL

Lead & Inspire Teams

• Guide Counter/Boutique Managers and Beauty Advisors to achieve sales, client experience, people development, and operational objectives.

  
  

• Conduct monthly KPI reviews with Counter/Boutique Managers and uplift performance through structured coaching.

  
  

• Develop coaching priorities and enhance learning culture in collaboration with Retail and Learning teams.

  
  

• Participate in recruitment and anticipate people‑related risks such as turnover or performance challenges.

  
  

• Support succession planning, team placement, transfers, and onboarding for new hires.

  
  

• Ensure timely and accurate administration of all staff‑related matters.

  
  

• Promote CHANEL values—ethics, integrity, diversity—and cultivate a collaborative, high‑performance culture.

  
  

Develop the Business

• Build strong partnerships with Retail Manager and Counter/Boutique Managers to drive overall retail performance.

  
  

• Deliver retail KPIs including sales, CRM, and client experience while monitoring trends and forecasting opportunities.

  
  

• Support the development and management of incentive schemes to motivate performance.

  
  

• Oversee execution of Marketing programs and ensure appropriate resource coordination.

  
  

• Ensure optimal inventory mix, stock health, and adherence to operational processes.

  
  

• Enhance counter/boutique operations for productivity, traffic alignment, and service readiness.

  
  

• Plan and oversee special events and engage stakeholders across functions.

  
  

• Track competitive landscape and retail trends; prepare reports and propose strategic recommendations.

  
  

• Build, strengthen, and maintain long‑term relationships with trade partners; support new openings, renovations, and trade term agreements.

  
  

Safeguard Client Experience Excellence

• Ensure all doors uphold the highest CHANEL standards in image, service, grooming, and hospitality.

  
  

• Lead by example through personalized, meaningful client experiences aligned with the CHANEL experience ritual.

  
  

• Promote omni‑channel awareness and help teams embrace digital tools and behaviors.

  
  

• Ensure compliance with visual merchandising and hygiene guidelines.

  
  

• Support resolution of client service concerns and drive improvements through Client Satisfaction Survey insights.

  
  

Act as a CHANEL Ambassador

• Develop solid knowledge of the Brand, its heritage, and the Fragrance & Beauty universe; inspire teams by sharing this expertise.

  
  

• Ensure implementation of training content while demonstrating curiosity and a proactive learning mindset.

  
  

• Uphold, project, and protect the CHANEL image at all times.

  
  

You are energised by

• Leading and developing people through coaching, motivation, and empowerment.

  
  

• Creating meaningful client experiences that embody CHANEL’s luxury codes.

  
  

• Solving business challenges with strategic thinking, creativity, and agility.

  
  

• Building strong relationships and partnerships with diverse stakeholders.

  
  

• Working in a dynamic retail environment where excellence is expected and celebrated.

  
  

• Representing CHANEL with pride, authenticity, and passion.

  
  

What you will bring

• A university degree in a related field.

  
  

• At least 5 years of retail people management experience, with 2+ years leading multiple teams.

  
  

• Strong strategic thinking, planning, and business analysis capabilities.

  
  

• Demonstrated ability to coach, develop, and empower teams with empathy and effective feedback.

  
  

• Excellent communication, relationship‑building, and collaborative influencing skills.

  
  

• Strong client‑experience mindset, problem‑solving ability, and operational discipline.

  
  

• Personal agility, curiosity, resilience, and a continuous‑learning mindset.

  
  

• A refined appreciation for luxury, beauty, aesthetics, and a commitment to excellence with integrity.

  
  

What CHANEL can offer you

• Brand Legacy: In-depth exposure into the rich brand and cultural evolution of the House of Chanel. 

  
  

• Leadership: exercise your leadership to develop strategic goals.  

  
  

• Talent Development: Chanel is committed to developing and empowering our people.   

  
  

• Collaborative Culture: Be part of a collaborative and inclusive culture, where diverse perspectives are valued, and partnerships are fostered across functions and regions.   

  
  

• Support and Resources: As a leader at Chanel, you will have access to the resources, support and infrastructure needed to continue to grow successfully.  

  
  

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.