ZAIN2299 - Profiling Specialist

Department/Section: Marketing Segments

Job Tile: Profiling Specialist

Reports to: CVM & Customers Analytics Manager

Job Purpose:

Analyze all sources of product and customer primary and secondary data to ensure right customer in the right segment and come up with recommendation to improve

the commercial performance.

Key Accountabilities and Tasks:

1. Extract seen and analyze Zain Customers behavior and commercial

performance for all segments from primary and secondary data in term of

price per unit “PPM, PPSMS, PPMB,..etc.” And highlight gabs and

recommendation to enhance Zain performance.

2. Generate the required reports from separate data mart for all segment

related data or extracting the required data from the data ware-house and EDCH

system and other related systems.

3. Providing the required data and reports to Marketing team to support in

business case development and validation of product/service after launch

analysis/segment.

4. Execute/develop new tools/offers to profile segments to improve overall

revenue KPI as per the product life cycle process.

5. Providing Ad-Hoc reports and data for marketing team per segment nature

and report template to support market customer's behavior.

6. Manage customer profiling process from data extraction data analysis

profiling and Migration and post migration process with all concerned

departments.

7. Constantly developing customer profiling criteria by studying and analyzing

primary and secondary data of each product segment,

8. Constantly develop sales commission criteria to validate sales products and

reward them with sales commission for selling right product to right

customer.

9. Develop and manage a tool to flag and profile customers to assigned

segment and measure the performance.

10. Monitor and manage the marketing segments after flagging and closely monitor

migration of customers between all assigned segments to ensure efficiency of

business.

11. Develops processes, procedures, activities and systems for accurate

Segmental

12. Provide reports and analysis on segment outcome (monthly/yearly) and

‘come up with recommendations pro-actively to map customers according

to the right segment

13. Drive and work with cross-functional units and departments to ensure all

‘recommendations are planned and being worked upon in order to meet

daily/monthiy/yearly Kr’ for the segments

14. Manage and implement al stratepic segments initiatives as highlighted in annual

strategy.

15. Responsible for the security, Confidentiality & integrity, of al information

assets within his/her responsibilities in accordance with the company/s

Information Security Policies

Typical Performance Measures:

• 1- Reports and data delivery on time.

  
  

  2- Reports and data quality and accuracy

  
  

  3- Data analysis and recommendations

  
  

  4- Time management and dead line commitment.

  
  

  5- Communication skills and team interactive

  
  

Dimensions:

- Specialist Marketing role ~needs 2 years relevant experience

- Ability to work under pressure with clear understanding of work scope

- Following department's procedure and process

- Accuracy in reporting and calculation

Personal Specifications

Qualifications/Experience:

Bachelor’s degree in business, Economics, Engineering, IT, Technology, or a

related field. 

•            1-3 years of experience in marketing analytics, preferably within the telecom industry

Proficiency in data analysis and visualization tools such as SQL, R, Python, Tableau, or similar.

•            Strong analytical and problem-solving skills, with the ability to interpret complex data sets.

•            A professional qualification in Marketing/Business is preferred. 

•            Proficiency in both spoken and written Arabic and English.

•            Strong knowledge of current best practices in product development, business

analysis, and market research. 

•            Proficient in planning and analysis skills. 
 •           Communication Skills: Excellent written and verbal communication skills, with the ability to present data insights and recommendations clearly to stakeholders.

•            Ability to work effectively in a team environment and collaborate across departments.

•            Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

•            Understanding of telecom industry trends, customer behaviors, and competitive landscape.

•            Good Knowledge in customer segmentation, profiling and forecasting.

Key Behaviours for Success:

• • Commercial Awareness

  
  

  • Customer Orientation

  
  

  • Creativity

  
  

  • Analytical Thinking and Problem Solving

  
  

  • Forward Planning

  
  

  • Concern for Impact

  
  

  • Empathy

  
  

  • Being Collaborative/Team-Working

  
  

  • Confidence

  
  

  • Sense of urgency

  
  

  Skills:
  • Highly developed communication and reporting skills (verbal and written)

  
  

  • Strong analysis skills

  
  

  • Highly developed skill: Word, PowerPoint etc.

  
  

  • Communication skills

  
  

  • use of relevant IT packages including Excel, Access,

  
  

Knowledge:

• Good understanding of the Sudan market and Zain business strategy, goals and

competitive environment.

• Relevant IT understanding.

• Database and BI knowledge.

• Mobile Telecommunications and product knowledge.