Creative Lead - Singapore

Selva is a creative agency within the Aleph Group — a fast-growing network that helps global brands perform better on platforms like TikTok, Snapchat, and Pinterest. We’re expanding quickly across Europe, the CIS region, and the Middle East — and we’re looking for a Creative Lead to join our team in Singapore.

This role sits at the heart of our creative performance team — where strategy meets execution, and ideas turn into high-impact content that delivers real results for our clients.

As a Creative Lead in APAC, you’ll play a well-balanced role across client engagement, creative strategy, and education. While still client-facing, this position places equal emphasis on shaping ideas, guiding internal and external stakeholders, and elevating creative understanding across markets.

The specific focus of this role reflects the regional needs — combining hands-on ideation, strategic thinking, and the ability to educate and influence clients at different levels of digital maturity.

Responsibilities:

• Represent the creative voice in client-facing meetings and presentations.
• Own the creative ideation process from the brief, ensuring concepts are innovative, platform-native, and strategically sound.
• Lead the development of Spotify-first ideas that translate client needs into impactful campaign solutions.
• Provide real-time creative consultancy in sales conversations, helping elevate opportunities and accelerate decision-making.
• Develop Flash Ideas and tailored creative proposals aligned with Spotify’s formats, audience behavior, and business objectives.
• Partner with sales and strategy teams to deliver Creative Assessments, providing clear and actionable recommendations to improve performance and platform alignment.
• Collaborate with strategists, producers, and designers to ensure ideas are feasible and ready for execution.
• Proactively identify opportunities to introduce new ideas, formats, or approaches that unlock incremental revenue.
• Operates in a high-volume, fast-paced environment, supporting both ad-hoc and proactive opportunities across multiple markets.
• Strong ability to adapt ideas to different client maturity levels and market dynamics.
• Leverage Aleph Creative Studio to develop audio prototypes and creative explorations that enhance ideation and support client conversations. Reporting to : Head of Creative 
  
  

What you will need:

• Strong cultural understanding of APAC markets, ensuring ideas are locally relevant and impactful.
• Native Mandarin speakers are required to effectively engage with clients and stakeholders in key markets.
• Fluent English is also required.
• Strong client-facing presence, with the ability to lead conversations with senior stakeholders.
• Strong experience in creative concept development for digital, audio-first, or platform-driven environments.
• Deep understanding of Spotify’s ad formats, audience dynamics, and platform-specific creative potential.
• Strategic thinker with hands-on creative capabilities across multiple industries and brand voices.
• Strong storytelling, conceptual thinking, and presentation skills.
• Comfortable operating in client-facing environments, providing live creative input and consultancy.
• Ability to work across multidisciplinary teams and guide execution with creative integrity.
• Proactive mindset, with the ability to identify opportunities and drive creative innovation.