Social Media Specialist

Skills

Key Responsibilities:

• Develop and implement comprehensive social media strategies across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.)
• Create compelling content including graphics, photos, videos, and written posts tailored to each platform
• Plan, manage, and execute social media campaigns to support marketing goals and brand awareness
• Monitor, track, and report on performance metrics (engagement, reach, conversions) using analytics tools
• Collaborate with internal teams to align social media initiatives with broader marketing strategies
• Stay up to date with social media trends, tools, and best practices
• Capture and edit high-quality photographs and videos for use in social content and campaigns
• Design engaging visuals and promotional materials using graphic design software (e.g., Adobe Creative Suite)

Requirements:

• Proven experience managing professional social media accounts
• Strong portfolio showcasing content creation (images, graphics, videos, etc.)
• Proficiency in photography and video production/editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom)
• Solid knowledge of analytics tools and data interpretation
• Excellent communication and storytelling skills
• Creative thinker with a keen eye for aesthetics and branding
• Ability to work independently and manage multiple projects in a fast-paced environment

Nice to Have:

• Experience with paid social media advertising (Facebook Ads, TikTok Ads, etc.)
• Basic knowledge of SEO and content marketing
• Familiarity with influencer marketing and collaboration