Job description
KEY RESPONSIBILITY
Agency and Stakeholder Collaboration:
-Manage relationships
and collaborate with creative/media agencies and other third-party stakeholders
involved in marketing initiatives.
-Work closely with
external partners to coordinate marketing activities and ensure brand
alignment.
Market Research and Strategy:
- Conduct market
research to understand industry trends, competitor activities, and customer
preferences within the HORECA market.
- Develop and implement
marketing strategies to effectively position the brand in the HORECA market.
- Identify market
opportunities and provide strategic recommendations based on research findings.
Campaign and Event Management:
- Plan and execute
integrated marketing campaigns, promotions, and events targeting HORECA
customers.
- Plan and coordinate
HORECA-focused events, trade shows, and sponsorships to promote brand
visibility.
- Manage the end-to-end
execution of marketing campaigns, ensuring timely delivery and effectiveness.
Content and Creative Development:
- Collaborate with
creative teams to produce compelling print and digital marketing materials.
- Ensure consistent
brand messaging and visual identity application across all marketing channels.
- Oversee the
production of high-quality content, including copywriting, graphic design, and
multimedia.
Digital Marketing and Engagement:
- Oversee digital
marketing initiatives including social media, email marketing, and online
advertising to engage HORECA audiences.
- Utilize SEO, SEM, and
other digital marketing strategies to enhance online presence and drive
traffic.
Partnership Development:
- Identify and
establish partnerships with key HORECA players to enhance brand visibility and
drive mutually beneficial initiatives.
- Negotiate and manage
partnership agreements to maximize brand exposure and marketing opportunities.
Performance Analysis and Reporting:
- Analyze marketing
metrics and KPIs to measure campaign effectiveness and inform future
strategies.
- Prepare regular
performance reports and insights for leadership, highlighting successes and
areas for improvement.
Budget Management:
- Develop and manage
marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
- Monitor expenses and ensure marketing activities
are cost-effective and within budget.
Communication & Working Relationships:
- Collaborate closely with the Operations Manager, and other
department heads.
- Communicate and coordinate with the sales team, product
development team, and customer service.
- Engage with external vendors, advertising agencies, media
contacts, and digital marketing partners.
- Interact with customers and clients through
various marketing channels and events.
RequirementsQualifications and Experience:
‒Bachelor's degree in Marketing, Business, or a related field.
‒Minimum 5-7 years of experience in marketing roles, with at least 2-3
years in a managerial position, ideally within the HORECA industry.
Job Specific Skills:
‒Proficiency in marketing software and tools, including CRM, analytics
platforms, and digital marketing tools.
‒Strong understanding of marketing principles, campaign management, and
brand development.
‒Experience with data analysis, market research, and performance
metrics.
Competencies:
‒Excellent leadership and team management skills.
‒Strong analytical and problem-solving abilities.
‒Creative thinking and the ability to generate innovative
marketing ideas.
‒Excellent communication and interpersonal skills.
‒Strong organizational and project management skills.
‒Ability to work collaboratively in a team environment.
‒Attention to detail and commitment to quality.
‒
This job post has been translated by AI and may contain minor differences or errors.
Preferred candidate
Years of experience
5+ years
Degree
Bachelor's degree / higher diploma
