Marketing & Communication Specialist

We are appointing a Marketing & Communication Specialist for a respected and growing institution operating within the hospitality education sector.

This is a creative, hands-on role designed for a marketing professional who thrives in visual storytelling, understands digital engagement, and is confident contributing within an academic environment.

The Opportunity

This role sits at the intersection of brand, creativity, and education.

You will be entrusted with shaping how the institution is seen, experienced, and remembered — through compelling visuals, strategic campaigns, and meaningful engagement with students and stakeholders.

This is not a purely strategic role. It requires presence, execution, and creative ownership.

Key Responsibilities

Creative Production & Visual Identity

• Leading photography and videography for programs, events, workshops, and institutional campaigns
• Editing and producing professional visual content for digital and print platforms
• Designing marketing materials including brochures, social media creatives, presentations, and promotional assets
• Ensuring visual consistency aligned with brand standards

Digital Marketing & Content Execution

• Developing and implementing multi-channel digital campaigns
• Managing social media platforms and content calendars
• Monitoring engagement metrics, analytics, and conversion performance
• Enhancing visibility through SEO and content optimization

Events & Brand Activation

• Supporting promotional activities for events, open houses, and student showcases
• Producing live event coverage (photo, video, short-form content)
• Driving engagement before, during, and after institutional events

Communication & Engagement

• Supporting media relations and industry engagement initiatives
• Showcasing student success stories and institutional milestones
• Collaborating internally to gather and develop impactful content

Academic Contribution

• Potentially supporting or delivering marketing-related sessions to students
• Sharing practical insights on branding, digital media, and content creation
• Contributing to curriculum enhancement when required

This Role is Suited to Someone Who Brings:

• Strong technical capability in photography, videography, and editing
• Proficiency in graphic design tools (Adobe Creative Suite or similar)
• Experience managing digital marketing campaigns and social platforms
• A refined eye for aesthetics and brand storytelling
• Confidence in presenting and engaging with students
• High levels of initiative and accountability
• Cultural awareness and strong local market understanding

Ideal Profile

• Bachelors degree in Marketing, Communications, Media, or related field
• Experience within hospitality, lifestyle, education, or creative industries preferred
• Organized, adaptable, and capable of managing multiple priorities
• Comfortable operating both independently and collaboratively

This role requires an individual who understands the importance of representation, brand integrity, and professional presence within the local market environment.

This appointment aligns with national workforce development initiatives and institutional requirements.