Job description
- Select partners and prioritize promotion categories that will best attract visitors from targeted Market Units (MUs) source markets.
- Work with MUs to develop clear sales promotion strategies, including requirements for briefing, ROI calculations, and reporting.
- Plan a sales promotion schedule across various MUs, ensuring the right activities happen at the right time.
- Set and agree on performance targets with partners for each activity, then monitor progress, gather feedback, and report on outcomes.
- Negotiate and confirm sales promotions with key trade and non-trade partners.
- Plan and carry out targeted campaigns to support sales promotions, in coordination with the relevant MUs.
- Design and use frameworks that allow MUs to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.
- Establish strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.
- Perform other activities as and when required.
Responsibilities:
- Select partners and prioritize promotion categories that will best attract visitors from targeted Market Units (MUs) source markets.
- Work with MUs to develop clear sales promotion strategies, including requirements for briefing, ROI calculations, and reporting.
- Plan a sales promotion schedule across various MUs, ensuring the right activities happen at the right time.
- Set and agree on performance targets with partners for each activity, then monitor progress, gather feedback, and report on outcomes.
- Negotiate and confirm sales promotions with key trade and non-trade partners.
- Plan and carry out targeted campaigns to support sales promotions, in coordination with the relevant MUs.
- Design and use frameworks that allow MUs to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.
- Establish strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.
- Perform other activities as and when required.
• Perform other activities as and when required
Qualifications:
Candidates are preferred to have 8 years of relevant experience
Bachelor Degree in Marketing, Tourism or any related field
This job post has been translated by AI and may contain minor differences or errors.
Preferred candidate
Years of experience
1+ years
Degree
Bachelor's degree / higher diploma
