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Senior Trade Development Executive

30+ days ago 2025/07/17
Mid career
500 Employees or more · Retail & Wholesale
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Job description

OBJECTIVE/ PURPOSE OF THE JOB

The Senior Trade Development Executive is responsible for driving excellence in in - store execution across General Trade (GT) channels, specifically focusing on Impulse, Petrol, and Small Self-Service (SSS) stores. The role excludes Modern Trade (MT) due to operational limitations and the existing capability of MT sales teams to perform quality audits independently.

KEY RESPONSIBILITIES

1. In-Store Retail Audits (IR Audits):

  • Conduct regular audits across all GT outlets to assess compliance and execution standards.
  • Identify gaps in execution and follow up with corrective actions in coordination with the sales team.

2. Execution Specialist:

  • Drive and secure Share of Shelf (SOS) across key categories.
  • Ensure strict adherence to planograms in-store.
  • Work closely with sales teams to ensure NBL (Next Best Location) compliance.
  • Oversee and ensure consistent implementation of PICOFS (Perfect In-Store Conditions for Success) across all GT stores.

3. Checkout Zone Development:

  • Lead the installation and measurement of customized checkout units.
  • Drive the deployment strategy to ensure:
  • 100% checkout penetration in eligible stores.
  • Creation of effective checkout hotspots to influence impulse purchases.

4. Asset Management Expertise:

  • Recommend the most suitable assets (e.g., chillers, freezers) for each store based on store profile and size.
  • Ensure proper placement and visibility of assets for maximum impact.
  • Maintain asset effectiveness by:
  • Ensuring cleanliness and functionality.
  • Monitoring for misuse and preventing damage.

5. Retail Intelligence & Market Insights:

  • Be the first point of contact for identifying new store openings within the territory.
  • Monitor and report on competitor activity, including promotions, displays, and new product placements.
  • Provide actionable insights to the sales and category teams for strategy alignment.

6. Analysis & Reporting:

  • Regularly analyze audit findings and store execution performance to identify trends, opportunities, and recurring issues.
  • Provide data-driven insights to sales leadership to support strategic decision-making.
  • Monitor KPIs such as SOS compliance, asset utilization, checkout execution, and audit scores.
  • Use insights from competitor activity and market intelligence to recommend tactical adjustments.

7. People Management & Cross-functional Collaboration

  • Coach and support sales representatives on execution standards and retail best practices.
  • Influence and motivate field sales teams to maintain high levels of in-store excellence.
  • Work collaboratively with trade marketing, sales, and asset management teams to ensure unified in-market efforts.
  • Facilitate knowledge sharing and best practice dissemination across territories.

8. Innovation & Continuous Improvement:

Preferred candidate

Degree
Bachelor's degree / higher diploma
Career level
Mid career

Ali Bin Ali Holding is one of Qatar’s largest retail and distribution companies. We represent many of the world’s leading brands across a diverse range of business activities. https://www.youtube.com/@AliBinAliHolding/videos

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