Craft and implement a comprehensive marketing strategy aligned with the company’s growth objectives.
Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
Identify and evaluate new markets (within and beyond Gulf region) for expansion
opportunities in retail, export, and e-commerce.
Manage the marketing budget, ensuring optimal allocation of resources across campaigns and markets.
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Develop corporate brand identity in consultation with board of directors.
Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
Lead competitive analysis and market research to assess trends, consumer preferences, and business opportunities.
Collaborate with the executive team to formulate go-to-market strategies for new product launches and new regions.
Strengthen the company’s brand identity across all channels, ensuring a consistent and premium positioning.
Oversee all branding activities, including packaging, in-store experience, visual merchandising, and product storytelling.
Monitor brand performance and implement changes to improve consumer perception and market share.
Drive footfall and sales through effective retail marketing campaigns, promotions, and loyalty programs.
Collaborate with retail partners, distributors, and exhibition organizers to promote products through B2B and B2C channels.
Design targeted campaigns for seasonal launches, festivals, and events across different GCC markets.
Coordinate with sales, product development, and export teams to ensure alignment and performance delivery.
Skills
Ceo, Storytelling, Coo, Cro, Cto, E-commerce, Marketing, Return On Investment, Product Development, Ned, Marketing Campaigns, Merchandising, Competitive Analysis, Gcc, Branding, Marketing Strategy, Retail, Market Strategies, Head Of Marketing, Trends, Visual Merchandising
Management Solutions International (MSI), established in 1987, is one of the leading Human Resources and Management Consultancies, with over 30 years of Multi-industry experience. Headquartered in Virginia, USA, MSI currently has 6 Branches, working with prominent Government / Semi-Government, Multi-National Companies as well as SMEs. MSI, traditionally an Executive Recruitment Firm is a part of CFR Global Executive Search which is a growing alliance of independent Executive Search Companies having 59 Offices in 30 Countries. This gives MSI an edge with a Global database and allows them to effectively conduct Recruitment searches worldwide. Management Solutions International Overview In the latest acquisition, MSI acquired Petrolinx in 2013. Petrolinx is an Oil & Gas specialized entity with an ever increasing database of talent from various sectors, including Exploration & Drilling, Refining, Production, Petrochemical, Distribution. Petrolinx caters to the Government Clients as well and PMC and EPC Companies. Our strength lies in our Consultants’ industry specialisation who provide recruitment consultancy services to the clients in their respective sector. This focus allows our consultants to provide a better understanding of the supply of talent available for the specific role being recruited for. Also, because our consultants have prior industry knowledge they understand our clients’ businesses and can often offer unique perspectives that help clarify their needs and ensure better quality hiring decisions.