SENIOR DIRECTOR, TECHNICAL OPERATIONS – Pakistan

Job Description Summary:

SENIOR DIRECTOR, TECHNICAL OPERATIONS – PAKISTAN & AFGHANISTAN REGION

Focus, Scope & Impact

This role covers Pakistan & Afghanistan Franchise operations and is accountable for key business indicators including volume, revenue, operating income, supply reliability, cost, quality, and sustainability performance. The role operates in a large, complex, and strategically important market with regional bottling partners, significant capacity footprint, and high growth as well as affordability dynamics.

The incumbent works closely with the Franchise Leader of Pakistan & Afghanistan, Region Leadership Team, bottling partners, and regional/global Technical & Supply Chain stakeholders.

The primary focus of the role is to lead end-to-end Technical, Innovation, and Supply Chain (TI&SC) operations for the region, ensuring alignment with global standards while tailoring execution to local market realities.

• Provide end-to-end technical leadership and execution support across all TI&SC functional areas for Pakistan operations, in close partnership with Franchise teams and bottling partners.
• Be accountable for business continuity, resilience, and risk management strategies, adapting global frameworks to the Pakistan operating environment.
• Partner with bottlers, concentrate plant, franchise leadership to ensure demand is met with the appropriate production capacity, network design, and supply flexibility.
• Drive strong governance of ingredients & primary packaging suppliers and continue to build their capability and capacity in line with regional plans
• Ensure strong governance and prioritization of capital investment (CAPEX), supply chain initiatives, and productivity programs aligned with region’s business needs.
• Lead and deploy technical franchise initiatives that set ambitious performance targets for bottling operations while ensuring disciplined execution.
• Monitor, analyze, and improve key performance metrics related to cost, efficiency, quality, food safety, sustainability, and system capacity.
• Drive the implementation and compliance of global standards and programs including Coca-Cola Requirements, food safety, QSE, sustainability, and innovation across Pakistan.
• Together with region Supply Chain lead, drive end‑to‑end supply chain improvement initiatives through digital enablement, and cross‑system collaboration.
• Serve as the primary technical interface for Pakistan & Afghanistan with Eurasia & Middle East operating unit and global Technical Operations teams, contributing to broader technical agenda and capability building.

RESPONSIBILITIES

• Lead, coach, and develop the regional teams; set clear objectives and foster a strong performance-driven and safety-first culture.
• Build strong technical partnerships with bottling partners, concentrate plant, suppliers and enable effective best practice sharing across plants and the broader system.
• Ensure top-quartile performance across all technical functions including manufacturing, quality, supply chain, maintenance, and innovation delivery.
• Oversee planning and execution of major capital projects, line expansions, capability upgrades, and productivity initiatives in line with long-term business strategy.
• Maintain robust technical governance, ensuring full compliance with Company policies, Coca-Cola requirements, local regulatory standards, and international best practices.
• Drive operational excellence, continuous improvement, and digital/technical capability upgrades across suppliers, manufacturing and supply chain.
• Provide technical leadership, insight, and risk-based recommendations to support country business decisions, scenario planning, and issue resolution.

QUALIFICATIONS & EXPERIENCE

• University degree (preferably in engineering, technical, or supply chain fields).
• 15 years of relevant experience in technical operations, supply chain, and/or quality management, preferably in the beverage or FMCG industry.
• Prior experience in multinational environments and managing technical teams across multiple countries.
• Advanced knowledge of technical and supply chain standards, quality assurance systems, and risk management.
• Demonstrated leadership, change management, and communication skills.
• Fluent English required; additional fluency in local language (e.g. Urdu) is a strong plus.
• Strong analytical and stakeholder management skills, with an ability to work across different markets and cultures.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.