Product Manager - Tech

PakWheels is Pakistan’s largest online automotive marketplace and community. With millions of users across the country, we are on a mission to make buying and selling vehicles simpler, faster, and more transparent. We are looking for a Product Manager who is passionate about building intuitive, high-impact digital products for millions of users.

Role Overview

As a Product Manager at PakWheels, you will lead one of the product verticals from ideation and strategy to execution and optimization. You will work cross-functionally with design, engineering, marketing, and business stakeholders to launch products and features that drive user engagement, retention, and revenue.

Key Responsibilities

• Own and drive the product vertical lifecycle: research, discovery, planning, requirement gathering, and feature delivery.
• Conduct in-depth user and market research to inform product direction, supported by competitor analysis and data-driven insights.
• Translate product strategy into detailed requirements, user stories, wireframes, and specifications for engineering teams.
• Collaborate with engineering, design, QA, and marketing teams to ensure timely and successful delivery of features.
• Develop and maintain product roadmaps aligned with company OKRs and customer needs.
• Define and monitor product success metrics (e.g., conversion, retention, engagement) using tools like GA4, Mixpanel, and Hotjar.
• Work with marketing and sales to craft compelling product messaging, positioning, and go-to-market strategies.
• Create strong documentation: business cases, PRDs, and product strategy decks, including revenue impact and ROI assessments.
• Champion a culture of continuous improvement by analyzing product performance and iterating based on user feedback and analytics.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field (or equivalent experience).
• 2–3 years of experience in product management, ideally in a B2C web and mobile product environment.
• Proven success in managing the full product lifecycle — from discovery to delivery.
• Experience working in Agile/Scrum teams with cross-functional stakeholders.
• Familiarity with product tools like Jira, Confluence, Figma, Miro, GA4, Mixpanel, MoEngage, and Hotjar.
• A strong understanding of digital marketplaces and user behavior.
• Bonus: Experience with search engine marketing (SEM), performance marketing, or product-led growth (PLG) strategies.

What We’re Looking For

• A user-obsessed problem solver who uses data and empathy to prioritize what matters most.
• Someone who thrives in fast-paced environments and is not afraid to roll up their sleeves.
• A great communicator who can articulate vision, priorities, and trade-offs to both technical and non-technical stakeholders

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.