Paid Ads Specialist

We’re hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across Google, Meta, LinkedIn, and other platforms.

This is a hands-on, performance-driven role where you’ll manage the full funnel — from strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and growth.

If you’re analytical, data-driven, and experienced in scaling PPC campaigns, this role is for you.

• Develop and execute paid advertising strategies aligned with business goals
• Manage and scale campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other channels
• Conduct audience research, keyword analysis, and targeting strategy
• Forecast budgets and expected performance with marketing leadership

• Create, test, and optimize ad creatives, copy, and landing pages
• Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
• Run structured A/B tests to improve performance
• Use automation features such as Performance Max and Dynamic Search Ads
• Continuously improve conversion rates and campaign efficiency

• Work with content, design, and analytics teams to align campaigns
• Ensure paid media supports overall marketing and brand strategy
• Stay updated on platform features and coordinate with platform reps

• Track and analyze campaign performance across platforms
• Prepare weekly and monthly performance reports
• Identify trends and provide actionable insights and recommendations
• Refine targeting, creative, and budget allocation based on data

• Proven experience managing paid ad campaigns (Google Ads and Meta required)
• Strong understanding of PPC metrics, attribution models, and conversion tracking
• Hands-on experience with:
  • Google Analytics
  • Google Tag Manager
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication, organization, and project management skills
• Comfortable working remote during U.S. business hours

• Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
• Familiarity with automation tools, scripts, and dynamic campaign features
• Experience with landing page optimization and funnel strategy
• Experience managing varied ad budgets efficiently
• Knowledge of remarketing and multi-touch attribution

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media and reporting tools

• Own and scale paid acquisition campaigns across multiple platforms
• Direct impact on revenue, leads, and ROI growth
• Work in a data-driven, performance-focused environment
• Opportunity to test, experiment, and optimize at scale
• Fully remote role with strong ownership and autonomy

• Improved ROAS, CPA, and campaign efficiency
• Consistent growth in leads and conversions
• Effective use of ad budgets
• Strong reporting and actionable insights
• Continuous optimization and performance improvements

If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.

Apply now and drive measurable growth through paid marketing.