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Job description

About the job Media Planner

Position: Media Planner


Experience: 10-12 years


Industry: Hospitality


We are seeking an experienced Media Planner with 10-12 years of experience to join our team in the hospitality sector. The ideal candidate will have a strong background in managing Google and Meta ads, as well as a deep understanding of customer acquisition cost.


Key Responsibilities:


- Develop and implement digital advertising strategies to drive customer acquisition and increase brand awareness


- Manage and optimize Google and Meta ads campaigns to ensure maximum ROI


- Conduct thorough analysis of customer acquisition cost and make data-driven decisions to improve campaign performance


- Collaborate with cross-functional teams to ensure alignment of digital advertising efforts with overall marketing goals


- Stay updated with industry trends and best practices to continuously improve the effectiveness of digital advertising efforts


- Monitor and report on campaign performance, providing insights and recommendations for improvement


- Manage a team of digital advertising specialists and provide guidance and mentorship to drive their professional growth


Qualifications:


- Bachelor's degree in marketing, advertising, or a related field


- 10-12 years of experience in digital advertising, preferably in the hospitality sector


- Strong understanding of Google and Meta ads platforms and their respective best practices


- Proven track record of managing successful digital advertising campaigns with a focus on customer acquisition


- Experience with customer acquisition cost analysis and optimization


- Excellent analytical skills and ability to make data-driven decisions


- Strong leadership and team management skills


- Excellent communication and collaboration abilities


- Ability to thrive in a fast-paced and dynamic work environment




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