Job description
Skill required: Marketing Operations - Digital Asset Management (DAM)
Designation: Media & Graphics Design Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets
What are we looking for? Minimum 3 years of experience in Digital Marketing, including at least 1 year of hands-on experience in uploading and downloading digital assets. Proficient in working with Digital Asset Management (DAM) platforms. Demonstrates strong verbal and written communication skills. Proven ability to work effectively within a collaborative team environment.
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• In this role you may have limited exposure with clients and/or Accenture management
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
• The decisions you make impact your own work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work
• Please note that this role may require you to work in rotational shifts
•• Primary Responsibilities include: • Responsible for uploading and managing assets in the DAM system using standard taxonomy, accurate metadata tagging, and proper digital rights management to enable asset reuse. • Acts as a subject matter expert on librarian processes, key concepts, process flows, and defined scope of work. • Proactively gains end-to-end understanding of the asset lifecycle and collaborates with multiple stakeholders for holistic alignment. • Coordinates with regional markets and external agencies to ensure smooth and efficient library services operations. • Ability to interpret both functional and technical requirements from international clients, tailoring SEO strategies to meet regional and global needs. • Drives continuous improvement in upload turnaround time (TAT) and overall upload management. Identifies tool-related issues, creates effective workarounds, and escalates deviations when technical challenges arise. • Proficient in MS Excel, with expertise in using formulas, pivot tables and data analysis for SEO performance tracking and reporting. • Collaborates closely with team members and requestors to understand requirements and provide practical, business-aligned solutions. • Manages the upload queue efficiently to meet timelines and follows the defined escalation matrix when required.
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