Marketing Deployment Executive

HRSI is looking for Marketing Deployment Executive for one of its leading client

Key Responsibilities

• Drive guided trial initiatives to enhance consumer engagement and product experience
• Ensure VOQ (Voice of Quality) is maintained at 95%+ through well-trained Brand Ambassadors
• Plan and execute deployment of Brand Ambassadors across assigned markets in line with national strategy
• Track and deliver monthly consumer contact targets against defined KPIs
• Monitor on-ground performance, identify gaps, and implement corrective actions
• Ensure consistency in brand experience across all consumer touchpoints
• Coordinate closely with field teams to ensure smooth execution, alignment, and reporting

Critical Skills & Capabilities

• Strong execution and deployment planning skills
• Ability to manage and motivate field teams and Brand Ambassadors
• Data-driven mindset with ability to track KPIs and identify performance gaps
• Attention to detail to ensure consistency in brand experience
• Strong coordination and stakeholder management skills
• Problem-solving ability with a proactive approach to corrective actions
• Clear communication and reporting skills

Preferred Background

• Experience in field marketing, trade marketing, or brand activation roles
• Exposure to managing on-ground teams or Brand Ambassadors
• Background in FMCG, nicotine alternatives, or similar fast-paced consumer categories
• Familiarity with KPI tracking, performance management, and reporting tools
• Bachelor's degree in marketing, Business, or a related field