Inbound Marketing Manager

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This role is not focused on cold outreach or outbound sales.

Instead, you will be responsible for:

• Creating high-performing LinkedIn content
• Driving inbound engagement
• Turning conversations into qualified pipeline
• Building scalable inbound demand systems

You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating:

• Attention
• Conversations
• Qualified inbound opportunities

If you understand that:
👉 Great inbound marketing is not just posting content — it’s turning content into pipeline.

This role is a strong fit.

• Create and manage high-performing:
  • LinkedIn posts
  • Carousels
  • Hooks
  • Thought-leadership content
• Identify content angles that attract:
  • High-intent B2B prospects
  • Decision-makers
  • Founder-level audiences
• Continuously test and optimize content based on:
  • Engagement
  • Conversations
  • Pipeline contribution

• Turn content engagement into meaningful conversations:
  • Likes
  • Comments
  • Profile visits
  • Inbound DMs
• Initiate natural, relationship-driven conversations
• Avoid overly sales-focused outreach
• Qualify prospects and move them into the pipeline

• Engage consistently with:
  • Prospects
  • Founders
  • Decision-makers
• Build relationships through:
  • Thoughtful follow-ups
  • Value-driven interactions
  • Consistent engagement
• Nurture leads using:
  • Content
  • Messaging
  • Simple inbound systems

• Build simple inbound funnels:
  • Content → Engagement → Conversation → Call
• Develop:
  • Lead magnets
  • Content offers
  • Nurture flows
• Improve conversion rates across each stage of the funnel
• Identify bottlenecks and optimize performance

• Collaborate closely with the founder on:
  • Messaging
  • Audience positioning
  • Conversion quality
• Share insights on:
  • Prospect behavior
  • Content performance
  • Objections and buying signals
• Optionally support early-stage sales conversations when needed

• Consistent inbound conversations from LinkedIn content
• Growth in qualified B2B pipeline
• High-performing content tied to business outcomes
• Strong engagement with the right audience
• Predictable inbound lead generation systems

• You know how to turn content into pipeline — not just impressions
• You’ve personally generated inbound leads through content
• You think in:
  • Funnels
  • Systems
  • Conversion flow
• You are both:
  • Creative (content & hooks)
  • Analytical (performance & optimization)
• You take ownership of:
  • Leads
  • Conversations
  • Pipeline outcomes

• 2+ years of experience in:
  • Inbound Marketing
  • Content-Led Growth
  • Organic B2B Lead Generation
  • LinkedIn Growth

• Strong experience creating:
  • LinkedIn content
  • Personal brand content
  • Thought-leadership posts
• Proven ability to:
  • Generate inbound leads
  • Drive conversations from content
  • Build pipeline organically
• Excellent:
  • Copywriting
  • Messaging
  • Audience engagement skills
• Strong understanding of:
  • B2B sales cycles
  • Funnel psychology
  • Organic growth systems

• Experience building:
  • Lead magnets
  • Nurture flows
  • Founder-led content strategies
• Familiarity with:
  • LinkedIn analytics
  • CRM systems
  • Content scheduling tools
• Experience in:
  • SaaS
  • Agencies
  • Service businesses
  • Founder-led brands

• Write and publish LinkedIn content
• Engage with prospects and audience conversations
• Turn inbound engagement into qualified discussions
• Follow up with leads and nurture relationships
• Analyze content performance and optimize messaging
• Build and improve inbound funnel systems
• Collaborate with the founder on pipeline quality and positioning

In short:
You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline.

• Qualified inbound conversations generated
• Pipeline contribution from organic channels
• Content engagement quality (not vanity metrics)
• Conversion rate:
  • Content → Conversation
  • Conversation → Call
• Growth of relevant audience and inbound interest

• Direct ownership of inbound pipeline generation
• Strong impact on company growth and demand generation
• Founder collaboration with high visibility
• Opportunity to build scalable inbound systems from the ground up
• Growth path into:
  • Growth Marketing Lead
  • Head of Inbound
  • Demand Generation Lead

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

If you:

• Know how to generate pipeline through content
• Understand LinkedIn beyond vanity engagement
• Can turn conversations into opportunities
• Thrive in fast-moving, execution-focused environments

This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.