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Job description

About the job DGM B2B

Job Summary:
The role is responsible for leading national B2B/Institutional sales by driving project-based business with architects, designers, developers, and corporate clients. The position focuses on end-to-end project sales management, product specification, key account development, and achieving sales targets within the building materials and interiors industry.


Job Requirements:


  • Develop and execute the national B2B/Institutional sales strategy, focusing on architects, interior designers, developers, large-scale furniture manufacturers, and corporate clients.
  • Build and manage a robust project pipeline, overseeing the entire sales cycle from lead generation and product specification to negotiation, closing, and after-sales support.
  • Establish, nurture, and maintain high-level relationships with key decision-makers and influencers within the Architectural & Design (A&D) community.
  • Drive the product specification process to ensure the company's products (MDF, laminates, chipboard) are listed in project tenders and Bills of Quantities (BOQs).
  • Meet and exceed assigned B2B sales targets, providing accurate monthly forecasts, pipeline reports, and market intelligence to senior management.
  • Collaborate with Marketing and the Design Studio to develop specialised B2B sales kits, technical presentations, and custom solutions for project-based clients.
  • Lead engagement at industry trade shows, architectural forums, and exhibitions to represent the company, generate new leads, and strengthen the brand's position in the project market.
  • Conduct regular market mapping and competitor analysis to identify emerging opportunities, project trends, and untapped segments within the B2B and institutional channel.
  • Develop and implement key account management plans for high-value clients, ensuring long-term engagement, retention, and increased share of wallet.
  • Coordinate closely with the Supply Chain and Production teams to ensure the timely availability of customised materials, samples, and project-specific requirements to support seamless project execution.

Qualification & Experience:


  • BBA/MBA (Marketing) or B.E./M.E. (Civil / Industrial)
  • 8-10 years of proven B2B/Project/Institutional Sales experience within the Building Materials, Furniture, Laminates, or Construction industry.
  • Must possess an existing, strong network within the A&D (Architects & Designers) community in Pakistan.
  • Proven experience managing the end-to-end B2B sales cycle.
  • Hands-on experience in key account management within the B2B or project-based industry.
  • Experience in maintaining a structured project pipeline and preparing accurate sales forecasts.
  • Practical experience using CRM software for lead tracking, reporting, and client management.

Location: Karachi




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