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Job Description Summary
Job Description
Major Accountabilities
Execution Excellence
Field Excellence
Support and provide guidance to elevate field performance and operational excellence by enabling data-driven decisions, optimizing territory structures, and aligning field resources with strategic brand priorities.
Provide support for the design and operationalization of field incentive schemes, territory structures, and field force sizing
Implement balanced territory structures, revise territory maps, conduct rep placement analytics, and generate/refine call plans
Propose optimal sales force size and organization structure to support new launch go-to-market design
Integrated Insights
Serves as a strategic partner for TA business units by transforming data into actionable insights to execute launch plans, sustain brand performance, inform market model consolidation and support decision making process in resource allocation & optimization.
Provide integrated key metrics and measurements, gather and develop strategic insights
Lead market research planning including patient journey mapping, segmentation, and market sizing
Conduct deep-dive analyses using internal and external data sources includes external data strategy acquisition & liaising with external partners based on current & future needs
Map the market/industry trends for each Therapy area, evolutions in Healthcare system/landscape, digital/technology area, Novartis competitiveness etc.
Data, Analytics & Platforms (DAP)
Translates global digital strategy into localized, fit-for-purpose solutions and delivers technology platforms, enabling data analytics and reporting to support informed decision-making.
Own and maintain a federated, trusted view of business-critical data
Define business rules for data processing and ensure data quality
Liaise with Integrated Insights to develop dashboards and reports
Drive change management and adoption of technology platforms
Manage AI products for customer engagement and productivity
Capability Building
Aligned with global strategy, strengthen and deploy industry leading capabilities to optimize launch excellence, agility and knowledge retention.
Assess capability needs across sales, marketing, medical and V&A in alignment with global alignment
Deploy and deliver strategic learning/curriculum programs tailored to country needs
Set standards for learning effectiveness and governance
Execute and deliver global learning experiences/tools
Maintain partnerships with external vendors for training deployment
Customer Excellence
Serves as the execution engine for integrated customer excellence across commercial(Sales & Marketing), medical, and access, ensuring that launches are strategically planned & executed, content is activated across channels, and customer engagement is orchestrated with precision.
Ensure content is activated and ready for use on field platforms
Validate customer journeys and provide guidance for omnichannel excellence
Coordinate logistics and vendor management for congresses
Ensure local orchestration of strategy and co-define execution metrics
Implement frameworks to optimize promotional channel resources
Commercial Partnerships & Alliances
Identify and evaluate partnership opportunities, proactively scanning for and assessing external collaborations that can enhance portfolio value
Negotiate and structure agreements, leading the negotiations and formalizing partnership terms to align with strategic objectives
Manage & sustain strategic alliances, overseeing ongoing partnerships to ensure mutual benefit and adapt to evolving needs
Piloting international projects with opportunity to scale at Regional/International level
Digital Marketing Execution
Promote through digital channels, utilizing digital platforms to maintain brand visibility and engagement where required
Manage content and channels, regularly updating and optimizing digital assets to maintain compliance and relevance
Partner with TA Heads to identify opportunities for synergies and leverage digital promotion assets/plan to support the priority brands performance
Commercial Portfolio
Lifecycle Management (LCM)
Build LoE excellence, tracking and preparing brands for LoE with tailored strategies
Onboard brands from TAs by coordinating the transition of brands into the commercial portfolio, ensuring seamless transfer and streamlining of assets, budgets, analytics, and engaging key stakeholders for a smooth handover
Partner with Legal, V&A, Supply chain and Finance to ensure proper estimation of volume/value erosion post LoE
Identify and apply late LCM strategies, implement tactics to sustain brand value and minimize post-LoE erosion
Externalise asset to reduce maintenance efforts, transferring or retiring assets to streamline operations and reduce costs
Portfolio Management
Manage budget and forecasting, developing and monitoring budgets and forecasts to support portfolio goals
Manage performance vigilance activity, this includes tracking brand performance and market trends to inform decision-making (effort will vary for supported versus carry over products)
Liaise with Regulatory teams to ensure a proper portfolio management in terms of RMP finetuning/amendments
Manage ad hoc requests (e.g., recalls, packaging queries), responding promptly to urgent and routine operational requests
Partner with Supply Chain to minimize stock outs and write offs
Leadership & Culture
Lead and coordinate cross-functional teams to execute prioritized tactics
Build a high-performance culture, manage recruiting, performance, and coaching; develop critical capabilities and talent pipelines
Attract, develop, and retain top talent; strengthen succession plans and capabilities across the country organization
Role-model Novartis Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness with a growth mindset
Ideal Background
Education
University degree in business administration or related fields
Experiences in consulting preferred
Languages
English
Country language desirable
Experience/Professional Requirement
Experiences
Proven track-record of commercial management responsibility
Extensive (>12) years experience in leadership positions within the pharmaceutical industry or related fields (FMCG, consulting)
Prior experiences across multiple pillars of execution excellence function and ability to partner effectively with subject matter experts and lead the function
Expertise/skills
Strong business acumen of the pharmaceutical market with a holistic understanding of the commercialization lifecycle, from pre-launch to loss of exclusivity
Advanced analytical and data interpretation skills, including market research, segmentation, and forecasting and ability to synthesize complex data and insights to inform strategic decisions
Expertise in digital transformation, technology adoption, and AI enablement
End-to end portfolio management of mature brands, including onboarding, LoE planning, and post-LoE value retention using late-stage lifecycle tactics
Proven partnership expertise: opportunity scanning, negotiation, and governance across co-promote, distribution, and licensing with measurable value creation
Regulated digital marketing execution: content governance, channel optimization, compliance; strong market analytics and performance vigilance
Track record of leading cross-functional teams (Legal, Finance, Market Access, Regulatory, Supply Chain, CLS) and navigating complex stakeholder environments
Strategic decision-making: Prioritization frameworks, go/no-go criteria, and resource optimization across competing brands
Outcome-oriented: Sets clear KPIs (P&L, portfolio value, digital engagement, brand sustainability) and acts on insights
Strong project management and organizational skills
Experience managing through change, driving adoption of new technologies, and embedding new ways of working
Proven ability to inspire, develop, and retain talent across multiple disciplines, fostering a culture of collaboration, accountability, and continuous improvement
Strong communication skills, with the confidence and credibility to engage, challenge, and influence senior leaders (e.g., Country President, Business Unit Heads)
Enterprise thinker: Optimizes for total portfolio value and long-term sustainability, not single-brand wins.
Skills Desired
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