Communication & Digital Officer | Casablanca (Morocco)

ARCOL operates within a predominantly competitive and performance-driven culture, where ambition, challenge, and the achievement of measurable objectives are central to success. The company promotes self-improvement, competitiveness, and a strong customer focus, with a clear emphasis on results and market positioning. This performance mindset is supported by a solid innovation dimension, encouraging initiative, creativity, and experimentation. It is further reinforced by structured processes that ensure efficiency and reliability, while collaboration and people-focused practices play a more secondary role.

• Define and implement a communication strategy to increase brand visibility and awareness.
• Develop and manage digital presence (social networks, website, newsletters, email campaigns).
• Manage influencer and partner relations.
• Participate in the creation of creative content (visuals, videos, articles, posts).
• Monitor and analyze the performance of digital campaigns (reporting, KPIs, recommendations).
• Coordinate with creative and sales teams for project execution.
• Implement and monitor radio, TV, and outdoor advertising campaigns.
• Produce catalogs, posters, color charts, etc., from conception to printing.
• Manage the network of trainers by creating training content and designing and implementing animation actions.

Education: Master's degree (Bac+5) in Communication, Marketing, or Digital.

Experience: Minimum 2 years in an advertising, communication, or digital agency, or in an industrial environment.

Skills:

• Excellent command of digital communication tools and trends.
• Strong skills in storytelling and brand content.
• Good knowledge of press relations & influencer marketing.
• Professional English required (spoken and written).