Message Director | Based in Lithuania

Join Hostinger, and we’ll grow fast! 🚀
We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.
Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.
Our culture: Guided by 10 company principles.
Our formula for success: Customer obsession, innovative products, and talented teams.
Your role at Hostinger

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.
Today, our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.
We’re looking for a Message Director to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.

You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.

Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image

Your goal

• Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose.
  This includes:
  
• defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
• elevating tone of voice from functional to distinctive and ownable
• creating bold, memorable brand campaigns that build long-term trust

Your impact from day one

• You are not stepping into a blank page.
  You are stepping into a company where:
  
• strong visual identity already exists
• messaging is fragmented and inconsistent
• multiple teams interpret the brand differently

Your challenge is to

• bring clarity where there is fragmentation
• replace generic language with clear, intentional messaging
• create a system others can actually use and scale

What you’ll own

• Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
• Brand tone of voice - making it clear, differentiated, and consistently applied
• Development of big ideas and conceptual campaigns (independently and with the team)
• Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Your day-to-day

• Define, implement, and evolve the One message framework across all brand communication
• Redefine and own tone of voice and its real application across teams
• Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
• Initiate, review, and approve messaging across major brand touchpoints
• Translate brand positioning into clear, simple, and powerful language
• Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives
• Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
• Audit competitor messaging to identify opportunities for differentiation
• Explore new storytelling formats and communication channels

Your skills and experience

• Proven experience building distinctive brand messaging systems and campaigns 
• Strong ability to turn strategy into clear, simple, compelling language
• Deep understanding of audience psychology and communication impact
• Experience working across multiple markets
• Confidence to challenge senior stakeholders and defend strong creative decisions
• High standards for copywriting craft, both strategic and hands-on
• Ability to operate both as a thinker and a maker
• Experience in tech or SaaS is a plus
• High proficiency in English language is a must

How success will be measured

• Increase in brand recall from brand campaigns
• Strong consistency of messaging and tone of voice across channels and markets
• Improvement in brand perception, especially message clarity
• Clear verbal distinctiveness vs competitors
• Increased understanding of Hostinger’s value proposition
• Positive shift in brand sentiment

Who this role is for

• This role is for someone who:
  
• is tired of generic tech messaging
• cares deeply about the craft of writing
• wants to build something defining, not incremental
• and is motivated to shape how a global brand speaks at scale

🗂️ To be considered, please submit a portfolio showcasing brand campaigns or messaging systems (case study format preferred).

Benefits for you

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard - play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.                                    
                           
                                   

Compensation

• Salary range begins at 4600 Eur gross/month