Data Analyst

Job Purpose

Data Analyst in the P&C Division utilizes data analytics to optimize sales and marketing strategies, drive informed decision-making, contribute to revenue growth, and collect and analyze complex data sets, providing valuable insights to enhance customer targeting and improve overall performance.

Key Roles and Responsibilities

Policies and Procedures

•  Implement the Sales established policies and procedures and comply with Mohamed Naser Al – Hajery & Sons’ other policies.

Data Analyst Activities

Data Collection and Analysis

• Gather, filter, and transform sales and marketing data from various sources, such as CRM systems, marketing automation platforms, and social media channels, to ensure accuracy and consistency.
• Conduct exploratory data analysis to identify trends, patterns, and correlations within the sales and marketing data.
• Utilize statistical techniques and predictive modeling to uncover actionable insights that can enhance sales and marketing performance.
• Perform segmentation analysis to identify customer segments and personalize marketing campaigns.

Reporting and Visualization

• Design and develop interactive dashboards, reports, and visualizations specifically tailored to sales and marketing needs.
• Collaborate with sales and marketing teams to understand reporting requirements and develop customized reports and metrics to measure campaign performance, customer acquisition, and retention.
• Regularly monitor and maintain existing reports to ensure data accuracy and consistency.
• Respond to any inquiries from the P&C Management team by providing accurate and timely data.
• Archive all data in a secure and organized manner.

Data Quality and Governance

• Ensure data integrity and accuracy by implementing data quality checks and validation processes specific to the sales and marketing data.
• Contribute to data governance initiatives by documenting data sources, definitions, and data lineage related to sales and marketing.
• Identify and propose solutions for data-related issues and challenges specific to sales and marketing, such as data gaps or inconsistencies.
• Stay up to date with industry trends and advancements in data analysis techniques and tools specifically within the Perfumes and Cosmetics industry..

Reports

• Data Dashboards
• Data Analysis Reports
• Trend Analysis Reports
• Comparative Analysis Reports
• Executive Summary Reports
• Data Quality Reports