Sr Marketing Manager

Job Description

Role: Sr. Marketing Manager – Adult Vaccines

Location: Worli

As Sr. Marketing Manager for Adult Vaccines, you will be at the forefront of shaping the strategic direction and execution of marketing initiatives. This role will require you to collaborate closely with internal and external stakeholders, leveraging deep customer insights, data-driven strategies, and innovative approaches to deliver exceptional customer experiences. You will lead a dynamic team, manage resource allocation, and partner with teams to ensure that our adult vaccine offerings reach the right audiences with maximum impact.

Key Responsibilities:

Strategic Leadership and Planning:

• Develop and lead the strategic marketing direction for the brand, aligning with global and local business goals.
• Build and execute the annual marketing plan, ensuring alignment with business objectives and market needs.
• Lead the development of long-term brand strategies, focusing on both growth and lifecycle management of product.
• Ensure the strategic alignment of marketing activities across all customer segments and internal stakeholders.

Market Insight & Customer-Centric Strategy:

• Gather and analyse customer insights (HCPs, caregivers, healthcare systems) to have informed marketing strategies and offerings.
• Develop robust customer engagement strategies to build long-term relationships with healthcare providers (KEEs) and stakeholders.
• Leverage data analytics and market research to track industry trends, competitor actions, and customer behaviour, using these insights to drive strategic decisions.

Campaign Development & Execution:

• Design, execute, and optimize impactful multi-channel marketing campaigns, ensuring a seamless customer experience across digital and offline platforms.
• Partner with cross-functional teams (including sales, medical, regulatory) to develop and implement brand and campaign plans, ensuring they are integrated and deliver measurable results.
• Lead the creation and delivery of tailored content that resonates with target customers and drives brand awareness and adoption.

Cross-Functional Collaboration & Stakeholder Management:

• Collaborate with teams to represent market needs and ensure alignment with brand strategies.
• Work closely with sales to identify opportunities for HCP engagement and enhance sales force effectiveness.
• Partner with regulatory, supply chain, medical and cross-functional teams to ensure impactful initiatives, timely supply allocation, and compliance with industry regulations.
• Develop and maintain strong relationships with key external stakeholders.

Team Leadership & Development:

• Lead and mentor a high-performing marketing team, setting clear performance goals, providing guidance, and fostering a culture of continuous learning and growth.
• Oversee the development and execution of training programs for the sales force, enhancing their knowledge of the adult vaccine and marketing initiatives.
• Provide constructive feedback and performance assessments, ensuring the team remains motivated and aligned with organizational goals.

Financial and Operational Excellence:

• Track and report on key performance indicators (KPIs), including market share, brand performance, and campaign effectiveness.
• Continuously evaluate and optimize the marketing budget, ensuring cost-efficiency and financial sustainability in all activities.

Lifecycle Management & Commercialization:

• Manage the product lifecycle, ensuring alignment with market needs and business objectives.
• Ensure the continuous optimization of marketing plans based on performance data and evolving market conditions.

Qualifications:

• Previous experience in CVMD or CVMD Marketing (4+years). Cardiology experience preferred.
• Proven track record of leading teams and developing market strategies in the CVMD industry.
• Service/customer orientation with a passion for improving patient outcomes.
• Expertise in multichannel marketing strategies, including digital, social, and experiential campaigns.
• Strong business acumen and ability to develop actionable insights from customer data and market intelligence.
• Demonstrated ability to navigate complex regulatory environments and ensure compliance.
• Excellent communication and leadership skills, with the ability to influence and collaborate with stakeholders at all levels.
• Experience in lifecycle management, market access, and brand strategy development for a portfolio of products.

Why GSK?

At GSK, we are driven by our values of patient focus, transparency, respect, integrity, courage, and accountability. As we foster a culture of innovation and teamwork, we expect our leaders to embody these principles, making decisions with agility and confidence while driving high-performance results.

We encourage diversity and aim to create an inclusive environment where all employees feel valued and supported. We believe in continuous learning and the growth of our employees, ensuring that our work has a meaningful impact on global healthcare.

Why You?

If you're passionate about improving patient outcomes, leading innovative marketing strategies, and building strong, lasting relationships with key stakeholders, we want to hear from you. Join us and help shape the future of adult vaccines!

GSK is an Equal Opportunity Employer.
We encourage individuals from diverse backgrounds, including gender, LGBTQ+, and persons with disabilities, to apply.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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