Job description
Location: Mohali On-site Working Hours: Monday to Saturday 6:30 AM – 3:30 PM (IST) Market Focus: United States (Residential Solar) The Role- We are looking for a creative, data-driven Social Media Manager to own our brand’s voice across LinkedIn, Facebook, Instagram, and X (Twitter).
You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.
Key Responsibilities- ● Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.
g., rising energy bills, tax credits, and sustainability).
● Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brand.
● Creative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully.
● Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium "customer-first" brand voice.
● Performance Tracking: Analyze engagement metrics and lead attribution.
You must be able to tell us what’s working and what isn't.
● Trend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready.
Requirements- ● Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand.
● Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatory.
● Visual Skills: Proficiency in Canva.
Basic editing skills are essential.
● Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and "American-style" marketing hooks.
● Data-Driven: Ability to move beyond "vanity metrics" and focus on how social media impacts the sales funnel.
This job post has been translated by AI and may contain minor differences or errors.
