Job description
SEO & Content Specialist Location: Bengaluru, Karnataka, India (On-site) Team: Growth/Marketing The Role We are looking for an SEO & Content Specialist to drive organic growth through search-optimised content across SEO, LLM discovery, and YouTube.
Responsibilities Drive organic growth across SEO, LLM discovery, and YouTube Build and optimise programmatic pages (college, degree, career pathways) Perform keyword research and improve rankings for high-intent queries Create and optimise high-quality content aligned to user search journeys Manage and guide 3–4 content interns to scale content production Continuously improve content performance through experimentation About US : Apna Transforming Careers Through Technology Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India.
Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.
Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.
apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers: 1.
Premium Online Education: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs 2.
Career Success Ecosystem: Leveraging our network of 700,000+ recruiters to provide real job interviews 3.
Personalized Career Journeys: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews Why Join Our Mission ● Massive Market Potential: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year ● Consumer Impact Legacy: Build a consumer-facing business that transforms lives ● Exponential Growth Trajectory: Early-stage opportunity in a rapidly expanding market ● Competitive Advantage: Our platform makes degree programs with job guarantees uniquely sellable ● Elite Team Environment: Collaborate with experts across product, operations, and engineering ● Wealth Creation Potential: Join during our early high-growth phase ● Meaningful Impact of work: Deliver genuine value by connecting education directly to career outcomes.
2–3 years experience in SEO or content growth Familiar with tools like Ahrefs, Google Search Console, SEMrush Experience in EdTech or career content preferred Basic understanding of AI search / LLM content optimisation Strong execution mindset
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