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Senior Software Engineer

17 hours ago 2026/10/30
Other Business Support Services
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Job description


Job Description:



Business Title: Technical Lead – CDP Platforms



Years of Experience: 5 to 9



Job Description: We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).



You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.



Must-Have Skills:



Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation



Strong understanding of identity resolution, consent management, and customer profile stitching



Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio



Proficiency in API integrations (REST, SOAP) and data connectors



Strong skills in SQL, Python, or JavaScript for data manipulation and automation



Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)



Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization



Good-to-Have Skills:



Experience with Salesforce CRM, Service Cloud, or Commerce Cloud



Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies



Experience with CI/CD pipelines, DevOps practices, and containerization



Client-facing experience and ability to lead technical discussions with stakeholders



Familiarity with audience segmentation, journey orchestration, and personalization strategies



Key Responsibilities:



Lead the technical design and implementation of Salesforce Data Cloud solutions



Architect data models and ingestion pipelines for unified customer profiles



Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization



Collaborate with business stakeholders to translate requirements into scalable solutions



Guide development teams in building reusable components and automation scripts



Ensure data quality, performance optimization, and privacy compliance



Troubleshoot complex data and integration issues across platforms



Mentor junior engineers and contribute to technical standards and best practices



Support audience creation, segmentation, and journey orchestration workflows



Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption



Education Qualification:



  • Bachelors in Engineering with a specialization in Computer Science, Data, IT



  • Graduates from other fields with good communication and analytical skills



Certification (If Any):



  • Salesforce Certified Data Cloud Consultant



  • Salesforce Certified Marketing Cloud Consultant



  • Marketing Cloud Personalization Accredited Professional



  • Salesforce Marketing Cloud Developer



  • Salesforce Certified Administrator



  • Salesforce Certified Agent Force Specialist



Shift Timing: 12 PM – 10 PM




Location:



DGS India - Bengaluru - Manyata N1 Block

Brand:



Merkle

Time Type:



Full time

Contract Type:



Permanent
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