Senior Associate - Content Writing

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery.  Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Job Title: AI Content Strategist 

Location: Bengaluru 
Team: Content Marketing 
Experience Level: Minimum 4 years 

About 1Weather 

1Weather, part of the InMobi Group, is one of the leading weather platforms delivering accurate, reliable, and engaging weather experiences to millions of users. We combine technology, design, and data to create products that people rely on every day. 

Role Overview 

We are looking for a strategic and creative Content Strategist who can lead and scale content initiatives across text, video, and audio formats. This role requires a strong storyteller with analytical depth, operational agility, and the ability to leverage AI tools to optimize and automate content workflows. 

You will shape 1Weather’s content narrative, drive audience engagement, and continuously evolve the content ecosystem to support brand and business growth. 

Key Responsibilities 

Content Strategy & Leadership 

• Develop and execute a comprehensive multi-channel content strategy across written, video, and audio platforms. 
• Own and manage the content roadmap and calendar to ensure consistent and impactful storytelling. 
• Maintain clarity, consistency, and alignment with brand voice across all content assets. 

Creative Excellence 

• Act as a creative leader across formats, bringing fresh ideas to strengthen the content pipeline. 
• Continuously identify opportunities to enhance storytelling, distribution, and audience engagement. 
• Experiment with new approaches to improve quality, scale, and effectiveness of content. 

AI & Process Optimization 

• Leverage AI tools to streamline content ideation, creation, distribution, and performance tracking. 
• Build scalable systems and workflows to increase efficiency in a fast-paced environment. 
• Drive automation initiatives that enhance productivity without compromising creativity. 

Analytics & Insights 

• Define meaningful KPIs aligned with business objectives. 
• Analyze content performance data to derive actionable insights. 
• Use data-driven thinking to refine strategy and improve overall impact. 

Cross-Functional Collaboration 

• Collaborate closely with Marketing, Product, Design, and Leadership teams to align content initiatives with broader organizational goals. 
• Contribute to identifying and developing new strategic opportunities for content growth. 

Execution in a Fast-Paced Environment 

• Manage multiple projects simultaneously while maintaining high quality and attention to detail. 
• Adapt quickly to shifting priorities and business needs. 

Qualifications 

• Minimum 4 years of experience in content strategy, brand marketing, media, or related roles. 
• Proven experience leading multi-format content initiatives (text, video, audio). 
• Strong analytical mindset with the ability to interpret performance data and translate insights into action. 
• Demonstrated experience leveraging AI tools for content creation, optimization, or workflow automation. 
• Excellent storytelling, editorial, and communication skills. 
• Ability to thrive in a high-growth, fast-moving environment. 
• Strong collaboration and stakeholder management skills. 

What Success Looks Like 

• A scalable, efficient, and innovation-driven content pipeline. 
• Measurable improvements in engagement, reach, and strategic impact. 
• Strong cross-functional alignment and seamless execution. 
• Continuous evolution of content strategy driven by creativity and insights. 

 

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!