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Sales Manager - Rigids PU (Construction)

4 days ago 2026/09/04
Other Business Support Services
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Job description

Objectives of the Position




Sales:



  • To plan and direct sales and marketing activities in a specific Zone (major geographic area)/ construction segment in order to achieve agreed sales volume, pricing, margins and selling cost objectives by implementing consistently the overall sales strategy, using technical, organizational and customer knowledge.



  • To ensure timely payment of receivables from customers



  • In addition, provide inputs and participate in the marketing, market planning and technical development of products and services.




Specifications and BD:



  • Establishing rapport with Specifiers - architects, consultants and designers in public and private organizations in particular with RDSO, EIL, HPCL, ONGC and know about all their upcoming projects.



  • Focusing on Specifiers in chosen segments for specification selling in line with our Segment Strategy, to get our systems specified at the design stage of projects.



  • Generation of sales potential (Volume) meeting quarterly and yearly targets through specification of our systems and through breaking competitors’ specifications in our favour.



  • Assisting in organising technical seminars, etc to key Specifiers organisations.




Main Tasks




Sales:



  • Stimulate and develop market intelligence to pursue market growth and deepen market penetration, e.g. attracting new customers (including distributors), applications, and innovations.



  • Take responsibility for the overall sales process and coordination of interfaces to other departments/functions.



  • Monitor & control local DSO and DIV



  • Develop, implement, and monitor agreed sales strategies (including pricing implementation)



  • To maintain strategic long term business relationship with customers



  • To Provide timely Forecast accurately & make close co ordination with SCM to manage the RM and FG stock effectively.




Specifications:



  • No. of specifications achieved Vs objective in targeted key organisations and their potential sales value.



  • Knowledge of construction related problems and system solutions.



  • No. of new consultants / specifying organisations with whom rapport has been developed.



  • Acquired level of market intelligence.



  • No. of internal and external communications Vs Objective




Additional:



  • Key account Manager for global & regional key accounts and act as point of contact for Oil and Gas industry.

General:



  • Promote BASF at various trade platforms, customers by attending exhibitions, Technical days, seminars etc.



  • Consistently and continuously exhibit safe behaviour at driving, project sites, offices and for self and others.




Minimum Education and qualification required for the Position




Education: B Tech.  



Working Experience: 10 years of experience



Technical & Professional Knowledge:



1. Core skills: 



  • Conflict  Management



  • Broad Thinking & taking Corrective actions proactively



  • Work Management



  • Should be team player



  • Good Knowledge on cost analysis



2. Job-related preferred skills:



  • Connect with Key Influencers in Government organization



  • Working knowledge of PU Chemistry & processing



  • Connect with Moulders and processor




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