Product Planning Leader

Job Summary

This role is responsible for managing market strategy and driving long-term product planning to achieve business performance goals for Engine Business addressing On-Highway & Off-Highway Commercial Vehicle Market. The position focuses on identifying market opportunities, developing customer-led product strategies, and executing market penetration plans. It serves as a key link between market insights, product development, and business strategies while ensuring alignment across cross-functional teams and stakeholders.

Key Responsibilities

Market Strategy & Insights

• Analyze macroeconomic, market, and technology trends to shape long-term product strategies 
• Derive actionable insights from market research, competitor analysis, and customer feedback 
• Translate market needs into product capabilities and strategic opportunities 
• Identify and prioritize market opportunities based on business value and feasibility 

Product Planning & Roadmap Development

• Develop and maintain product roadmaps aligned to specific market segments 
• Create value propositions for new and existing products within the portfolio 
• Provide input on product enhancements by evaluating current product strengths and gaps 
• Lead Pre-Program Planning (PPP) and develop business cases for strategic opportunities 
• Support Synchronized Business Planning (SBP) processes and manage projects within the Master Project List (MPL) 

Customer-Centric Development

• Collaborate with Market Segment teams and Account Managers using Human-Centered Design (HCD) principles 
• Understand customer requirements and translate them into product plans 
• Ensure product strategies are aligned with customer expectations and market demands 

Cross-Functional Leadership & Alignment

• Drive alignment across product, engineering, sales, and business units 
• Establish and maintain strong relationships with internal and external stakeholders 
• Coach and mentor cross-functional teams supporting product planning initiatives 
• Facilitate collaboration to ensure successful execution of product strategies 

Continuous Improvement & Best Practices

• Participate in Product Planning Functional Excellence initiatives 
• Share best practices and contribute to continuous improvement efforts 
• Enhance processes related to product planning, market analysis, and execution 

Digital

• Leads and drives Telematics initiatives in collaboration with OEM Partners. 

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
Responsibilities:

Competencies

Core Competencies

• Financial Acumen – Applies financial insights to guide business decisions 
• Global Perspective – Takes a broad, global view of markets and opportunities 
• Manages Ambiguity – Navigates uncertainty effectively 
• Manages Complexity – Handles complex and dynamic business scenarios 
• Manages Conflict – Resolves conflicts constructively 
• Strategic Mindset – Develops forward-looking, impactful strategies 
• Values Differences – Leverages diverse perspectives 

Functional Competencies

• Articulating Value Proposition 
• Deriving Market Insights 
• Deriving Product Needs 
• Prioritizing Market Opportunities 
• Product Tradeoff Evaluation 
• Scenario Planning 
• Customer-Centric Strategy Development 

Qualifications

• Bachelor’s degree in Sales, Marketing, Engineering, or a related field (required) 
• MBA or equivalent postgraduate degree (preferred) 
• May require licensing for export control or regulatory compliance 

Qualifications:

Skills

• Strong strategic thinking and market analysis capabilities 
• Ability to interpret financial data and build business cases 
• Expertise in product planning and portfolio management 
• Strong stakeholder management and cross-functional collaboration 
• Customer-centric mindset with experience in Human-Centered Design (HCD) 
• Excellent communication, presentation, and influencing skills 
• Problem-solving and decision-making in complex environments 

Experience

• Significant relevant experience in market strategy, product planning, or business strategy roles 
• Experience working with cross-functional teams across product, sales, and engineering  
• Technical background preferred to support product understanding and decision-making 
• Experience in global or multi-market environments is advantageous 

Internal Considerations

• Leads and drives Telematics initiatives in collaboration with Tata Motors 
• Demonstrated ability to manage strategic partnerships and key accounts 
• Proven experience in aligning cross-business unit product strategies