Job description
This role is for one of the Weekday's clients Min Experience: 1 years Location: Bengaluru JobType: full-time This is not a traditional content role—it is a founder storytelling and influence-building position.
You will take end-to-end ownership of building and scaling a founder’s personal brand across platforms, transforming ideas into high-impact content that drives reach, engagement, and inbound opportunities.
What You’ll Own: Build and scale the founder’s personal brand across platforms like LinkedIn and Twitter/X Create and publish 5–7 high-quality, insight-driven posts per week Translate founder ideas, internal discussions, client interactions, and industry trends into compelling, high-performing content Develop a sharp, opinionated, and distinctive founder voice (clear, insightful, and non-generic) Leverage trends across AI, fintech, BFSI, and the startup ecosystem to stay relevant and timely Repurpose podcasts, panel discussions, and events into content that compounds reach and engagement Build a scalable content engine using playbooks, templates, repeatable formats, and a structured content backlog Own content distribution and audience engagement across platforms Track and optimize performance metrics such as reach, engagement, follower growth, and inbound leads Continuously iterate content strategy with a growth-focused mindset Who Should Apply: Individuals who think like a founder, not just a content creator Those who can turn raw, unstructured ideas into impactful and shareable content People who understand how content spreads—combining platform algorithms with audience psychology Candidates who enjoy fast-paced execution and can consistently deliver multiple posts per week Professionals who prioritize impact over aesthetics and take complete ownership of outcomes Individuals curious about AI, fintech, and startup ecosystems Must-Have Skills: 1–3 years of experience in content writing, ghostwriting, or founder/CXO branding Exceptional writing ability with strong hooks, concise storytelling, and high-value insights Deep understanding of LinkedIn and Twitter/X growth dynamics and engagement-driven formats Ability to capture and replicate another person’s voice authentically Strong editorial judgment—knowing what to publish and what to skip High ownership, speed, and discretion Good to Have: Active personal brand on LinkedIn or Twitter/X Experience in founder ghostwriting or startup ecosystem content Exposure to short-form video content such as reels or clips Why This Role: High ownership with direct impact on personal brand growth Opportunity to shape thought leadership in fast-evolving industries Fast-paced, execution-driven environment with strong learning and visibility opportunities
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