Mgr. Digital Analytics & Reporting

Area:                                                                                                                      Country India

Department:                                                                                                         Sales  

Direct Reporting Line:                                                                                        Sr. Manager DP&A - DPC

Indirect/secondary reporting line:                                                                  n/a

Subsidiary/country:                                                                                            India

Location:                                                                                                               Gurgaon

GSMS Grade:                                                                                                                M4

Number of Personnel Managed:                                                                      n/a

Cost Center/Budget and/or Revenue Responsibility:                                   n/a

Purpose & Overall Relevance for the Organization:

• To build and own a scalable, automated data and reporting ecosystem for Digital Commerce, enabling accurate, real-time and actionable visibility into business performance across partners, own e-commerce and quick commerce channels.
• The role will be responsible for transforming fragmented data into integrated dashboards, automated reporting solutions and decision-ready insights.
• This role works in close collaboration with multiple teams across KAMs, Merchandising and DPC partners’ Brand Ads and Category teams.

Key Responsibilities:

Data Solutions

• Build and own a robust, end-to-end Power BI dashboard suite for digital sales, integrating data from partners, own e-commerce and quick commerce
• Create unified views to track sell-out, digital sales, product KPIs and partner/platform performance across all channels
• Design and maintain scalable data models to support consistent and accurate reporting across sources
  

Data Engineering & Automation

• Develop and optimize SQL queries to extract, clean and transform large datasets from multiple data sources
• Build automated reporting pipelines and workflows to reduce manual intervention and improve speed, accuracy and scalability
• Identify and implement opportunities to streamline, standardize and automate recurring reporting processes

Reporting & Performance Tracking

• Maintain, track and share detailed reports on product and performance KPIs across all accounts
• Ensure strong reporting cadence (weekly/monthly) with high data accuracy, quality checks and governance
• Drive data consistency across sources and ensure alignment on KPI definitions and reporting frameworks

Platform & Partner Data Integration

• Leverage platform tools such as Amazon Pi, Flipkart Insights and Myntra Insights for data extraction and analysis
• Integrate partner-level data into centralized dashboards to enable holistic performance tracking

Business Insights & Stakeholder Management

• Drive a regularized reporting cadence for Sell-Out & sell-through insights across DPC accounts : Pre sell-in account specific inputs, In-season product GV & conversion analysis, Campaign sell-out analysis
• Replenishment model tracking & analysis
• Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights
• Establish a regularized reporting cadence for brand performance indicators : Share of Search, Top keywords performance, Brand Recall, Awareness, Consideration metrics, N2B customer insights and R&R analysis
• Translate data into clear, business-relevant insights and recommendations 
• Continuously identify new ways of analysing business performance and uncovering growth opportunities 
• Drive a fact-based, data-driven decision-making culture across stakeholders
• Drive various Emerging Markets (EM) projects & initiatives and ensure on-time reporting of performance against required digital metrics
• Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights

Key Relationships:

• External: DPC Partner teams (Category)
• Internal: Sales Teams, Merchandising, EM/Global Digital Analytics team

Knowledge, Skills and Abilities:

• Full knowledge of power BI, SQL, query joining & data visualization techniques
• A growth-led mindset
• Data Analytics & Interpretation: Comfortable with data and ability to interpret what it says
• Highly numerate with strong attention to detail
• Confident with web analytics and digital metrics
• Constantly curious, always asking the right questions, whilst at the same time having a passion for data
• Excellent visualization, storytelling and presentation skills
• Consumer-obsessed & always on the lookout for ways to experiment, test and measure
• A passion for delivering data-based recommendations for quantifiable improvements in business results
• Independent working style: Able to work independently on his/her own and drive organizational goals
• Demonstrating creativity and initiative and acting in a result orientated way
• Ability to meet critical deadlines with planning and organization skills

Requisite Educational and Professional Background:

• Proficient in Power BI, Tableau, SQL & Advanced MS Excel- expert with all
• Functional: 7 years+ experience in Digital Analytics / E-commerce Sales
• Industry: Ideally from Apparel/Fashion/Shoes or FMCG background
• Prior exposure: Sports, eCommerce, Analytics, Digital Ads, Digital Marketing & Strategy
• Tertiary qualification in business with Marketing & Analytics focus
• Fluent in English, both verbal and written