Media Content Coordinator

The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration. 1. Media Content Creation Develop impactful long‑form and short‑form content for earned, owned, and co‑created media. Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points. 2. In‑Depth Research & Insight Generation Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content. Identify key trends across traditional media, digital platforms, and corporate/brand communication. Perform environment scanning, including peer tracking and analysis. Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives. Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs. 3. Agency Coordination Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output. 4. Media Monitoring & Insights Track, curate, and disseminate media clippings and related insights within the organization. 5. Archival Management Maintain and manage systematic archiving and retrieval of key communications and media assets. 6. Presentation Development Create high-quality presentations for internal and external stakeholders to amplify the company’s messaging. 7. Cross-Functional Collaboration Work closely with content, digital, and internal communications teams within CCD. Coordinate with multiple ITC businesses/divisions to meet media content needs. Support CCD and other functions in PR events and on-ground media initiatives. Requirements Qualifications & Skills Post Graduate degree, preferably in Mass Communication, English, or Economics from a reputed university. Executive or self-skilling courses in communication, branding, Microsoft Office, or AI (for content). 6–10 years of relevant experience in content creation within PR agencies, journalism (preferably desk roles), or corporate communications in large companies. Excellent writing skills. Strong communication and coordination skills. Thorough understanding of traditional media, new‑age media, multimedia, social media, and influencers. Sharp eye for discovering news. Knowledge of economic, social, and environmental issues. Ability to manage multiple assignments at once and deliver under pressure. Ability to conduct strong secondary research. Proficient in MS Word, PowerPoint, Excel, and relevant AI tools such as ChatGPT, Canva, DALL·E, and Runway. Personality traits: self‑starter, energetic, enthusiastic, team player, compassionate, honest.