Manager - Programmatic Media

Company description About the company: 4 Years Mumbai. Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record. Overview Responsibilities: • Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives. • Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement. • Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency. • Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights. • Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies. • Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way. • Manage and mentor the team, overseeing their performance and development. Qualifications Required Experience: • 4+ years of digital media experience, preferably in a media agency or trading desk. • Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360). • Hands-on expertise with leading AdTech and MarTech platforms. • Experience in programmatic strategy, client decks, and new business pitches. • Strong understanding of programmatic platforms and campaign execution. • Strategic mindset with a focus on scaling existing business.