Manager - Digital Planning

Job Description:

Dentsu International comprises of five leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

Role Summary:

As a Manager – Media Planning (Digital), you will be responsible for developing and executing strategic digital media plans for clients. You will work closely with internal teams and external partners to ensure campaigns deliver against client objectives, KPIs, and budgets.

Designation: Manager - Digital Planning

Job Location: Worli, Mumbai

Experience: 3+ years of agency experience in digital media planning.

• Develop comprehensive digital media plans across platforms (Display, Video, Social, Programmatic, Search, etc.).
• Collaborate with account management and strategy teams to understand client objectives and translate them into actionable media plans.
• Negotiate with publishers and platforms to secure optimal inventory and pricing.
• Monitor campaign performance and optimize for maximum ROI.
• Prepare and present media plans, post-campaign reports, and insights to clients.
• Stay updated on industry trends, emerging technologies, and platform innovations.
• Manage and mentor junior team members, ensuring quality and timely delivery of work.

• Education: Graduate/Postgraduate in Marketing, Advertising, or related field.
• Experience: 3+ years in digital media planning within an agency environment.
• Strong understanding of digital platforms.
• Proficiency in media planning tools and analytics platforms.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and deadlines effectively.

Email subject: Ref: Manager - Media Planning role with Dentsu, Mumbai

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