Job description
This role is for one of the Weekday's clients Salary range: Rs 100000 - Rs 700000 (ie INR 1-7 LPA) Min Experience: 3 years Location: Mumbai JobType: full-time We are seeking a dynamic and results-driven Influencer Marketing Manager to lead and scale our influencer partnerships and campaigns.
This role is ideal for someone who understands the evolving creator economy and has hands-on experience in building, managing, and optimizing influencer marketing strategies across multiple platforms.
You will play a key role in shaping brand perception, driving engagement, and delivering measurable ROI through impactful influencer collaborations.
Key Responsibilities: Develop and execute end-to-end influencer marketing strategies aligned with brand goals, target audience, and campaign objectives.
Identify, evaluate, and onboard relevant influencers across platforms such as Instagram, YouTube, TikTok, and emerging channels.
Build and maintain strong, long-term relationships with influencers, creators, and talent agencies.
Plan and manage influencer campaigns including product launches, brand awareness initiatives, and performance-driven collaborations.
Negotiate contracts, deliverables, timelines, and compensation structures with influencers while ensuring cost efficiency.
Collaborate closely with internal teams including marketing, content, and design to ensure consistent messaging and brand alignment.
Monitor campaign performance using KPIs such as reach, engagement, conversions, and ROI; generate insights and optimize future campaigns accordingly.
Stay updated with industry trends, competitor activities, and platform algorithm changes to keep strategies relevant and effective.
Ensure compliance with brand guidelines, legal requirements, and platform policies for influencer marketing.
Manage budgets and track expenditures for influencer campaigns.
Required Skills & Qualifications: 3–7 years of proven experience in influencer marketing, digital marketing, or social media marketing.
Strong understanding of influencer ecosystems, content trends, and platform dynamics.
Demonstrated experience working directly with influencers and managing end-to-end influencer campaigns.
Excellent communication and negotiation skills with the ability to build authentic relationships with influencers.
Analytical mindset with proficiency in tracking campaign performance and deriving actionable insights.
Familiarity with influencer marketing tools, CRM platforms, and social media analytics tools.
Creative thinker with the ability to conceptualize engaging and innovative influencer-led campaigns.
Strong project management skills with attention to detail and ability to manage multiple campaigns simultaneously.
Preferred Qualifications: Experience working in fast-paced environments such as startups, agencies, or consumer brands.
Understanding of content creation, storytelling, and audience engagement strategies.
Exposure to performance marketing and conversion tracking is a plus.
This job post has been translated by AI and may contain minor differences or errors.
