Job description
This role is for one of the Weekday's clients Salary range: Rs 1500000 - Rs 2600000 (ie INR 15-26 LPA) Min Experience: 4 years Location: New Delhi JobType: full-time We are seeking a dynamic and creative Social Media Head to lead and scale our digital presence across platforms, with a strong focus on Social Media Marketing.
This role is responsible for shaping the brand’s voice, driving engagement, and building a high-impact online community.
You will own end-to-end social media strategy, from content planning and campaign execution to performance tracking and optimization.
The ideal candidate brings a blend of strategic thinking, creativity, and data-driven decision-making, with the ability to translate brand vision into compelling digital narratives.
Based in New Delhi, this is a full-time opportunity offering significant ownership, visibility, and the chance to influence brand growth in a fast-paced environment.
Key Responsibilities Develop and execute a comprehensive social media strategy aligned with brand positioning and business goals Own and manage all social media platforms including content calendars, posting schedules, and campaign planning Lead content strategy by collaborating with creative teams to produce high-quality, engaging, and platform-specific content Drive audience growth, engagement, and brand awareness through innovative campaigns and storytelling Monitor social media trends, competitor activity, and emerging platforms to keep the brand ahead of the curve Analyze performance metrics (reach, engagement, conversions, follower growth) and optimize campaigns for maximum ROI Manage paid social campaigns in collaboration with performance marketing teams Build and nurture a strong online community through active engagement, responses, and reputation management Collaborate with influencers, creators, and external partners to amplify brand presence Oversee social media budgets, tools, and vendor relationships where required Ensure brand consistency across all digital touchpoints and communication channels Lead, mentor, and scale the social media team, setting clear KPIs and performance benchmarks What Makes You a Great Fit 4+ years of experience in Social Media Marketing with proven success in scaling brand presence Strong understanding of platform dynamics including Instagram, YouTube, LinkedIn, and emerging channels Creative mindset with the ability to conceptualize and execute high-impact campaigns Data-driven approach with hands-on experience in analytics tools and performance tracking Experience managing both organic and paid social media strategies Excellent communication and storytelling skills with a keen eye for content quality and brand voice Ability to work in a fast-paced environment with high ownership and accountability Experience collaborating with cross-functional teams including marketing, design, and product Strong leadership and team management capabilities Passion for digital trends, consumer behavior, and building engaging brand communities
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