CRM Campaign Manager

Job Title

Job Description

We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are seeking a CRM Campaign Manager to execute multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle.

Key Responsibilities:

• Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms

  
  

• Create dynamic content blocks, templates, and personalization logic

  
  

• Implement segmentation queries and audience selection criteria

  
  

• Set up A/B tests, control groups, and campaign measurement frameworks

  
  

• QA campaigns across devices, clients, and markets before deployment

  
  

• Troubleshoot campaign delivery issues andoptimizetechnical performance

  
  

• Maintain campaign calendar and coordinate with lifecycle marketing teams

  
  

• Document technical processes andmaintaincampaign build standards

  
  

Requirements:

• 3-5years experiencebuilding campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.)

  
  

• Proficiencywith HTML/CSS for email and in-app messaging

  
  

• Advanced knowledge of SQL for audience segmentation and data queries

  
  

• Understanding of personalization engines and dynamic content logic

  
  

• Expert-level detail orientation with strong QA and testing mindset

  
  

• Ability to work efficiently in fast-paced environment with multiple simultaneous campaigns

  
  

• Experience withAMPscript, Liquid, or similar templating languages beneficial

  
  

• Knowledge of multi-channel campaign coordination and calendar management

  
  

• Understanding of compliance and regulatory requirements for email and mobile messaging

  
  

Number of openings