Country Manager

The Company

        Our client, a leading Asian gaming marketing company, has joined forces with a prominent business group in India to form a strategic joint venture designed to accelerate the growth of the esports, gaming, and youth entertainment ecosystem in India.

        The partnership combines deep expertise in gaming marketing, media, and community building with strong financial backing and local market presence, with the ambition of building one of India’s leading youth gaming and entertainment companies.

        The venture is focused on developing category-defining gaming and entertainment IPs and operating a next-generation gaming marketing agency that connects global brands with next-gen audiences through a powerful youth gaming brand umbrella.

        The company’s first major IP, a nationwide college gaming league launched in late 2023, has already established itself as one of India’s leading collegiate esports platforms, engaging hundreds of thousands of college students and millions of young gamers across the country.

        As the business continues to scale, our client is expanding its portfolio of gaming IPs, media properties, and commercial partnerships to help shape the future of gaming culture in India.

The Platform

        Our client operates a next-generation gaming and entertainment platform focused on building a portfolio of gaming and entertainment IPs that resonate with next-generation audiences.

        The platform is supported by a gaming marketing agency that delivers tailored solutions for brands, game publishers, and media agencies.

        By combining gaming culture, data-driven marketing, and creator-led storytelling, the company is redefining how brands connect with the new generation of audiences.

The Role

        Our client is seeking an entrepreneurial and commercially driven Country Manager for India to lead the company’s next phase of growth in one of the world’s most dynamic gaming markets.

        Reporting directly to the Group CEO and the Board, the Country Manager will have full responsibility for the India business, including P&L ownership, strategy, operations, revenue growth, partnerships, and team leadership.

        This is a core leadership role responsible for scaling the company into one of India’s leading gaming and youth entertainment platforms while building sustainable revenue streams across media, IP, events, and brand partnerships.

        The successful candidate will combine strategic vision, operational leadership, deep understanding of digital youth culture, and strong commercial instincts, with the ability to build and scale high-performing teams.

Key ResponsibilitiesStrategic Leadership

• Execute the long-term growth strategy for the India business, aligned with global company objectives and board priorities.
• Identify and develop new gaming, media, and entertainment IP opportunities targeting India’s Gen Z and millennial audiences.
• Lead the development and expansion of the company’s gaming ecosystem, including new IP development and a complementary gaming marketing agency.

P&L Ownership & Commercial Growth

• Hold full P&L responsibility for the India business, including revenue growth, profitability, and EBITDA performance.
• Build and scale multiple revenue streams, including:
  • Brand partnerships and sponsorships
  • Gaming marketing and agency services
  • Gaming IP and media monetization
  • Events and tournaments
  • Content and creator-led activations
• Develop strong relationships with global brands, gaming publishers, media companies, and platform partners.
• Identify new business and product opportunities and strategic partnerships to accelerate market growth.

Gaming IP & Ecosystem Development

• Oversee the growth and expansion of flagship gaming IPs such as the company’s college gaming league, scaling participation, viewership, and brand engagement.
• Lead the creation of new gaming and entertainment IPs targeting different segments of the Indian gaming audience.
• Drive innovation across campus gaming, influencer tournaments, and entertainment formats.

Agency & Marketing Leadership

• Lead the growth of the company’s gaming marketing agency division.
• Build strong partnerships with leading brands and game publishers seeking to engage India’s gaming audience.
• Oversee the development of creative campaigns, influencer marketing, gaming activations, and branded content initiatives.

Team Leadership & Organizational Development

• Build, mentor, and lead a high-performing leadership team across strategy, sales, marketing, operations, and partnerships.
• Foster a culture of innovation, collaboration, and accountability.
• Implement best-in-class operational processes and performance frameworks, including OKRs and performance metrics.

Industry & Market Leadership

• Represent the company at industry events, conferences, and key stakeholder engagements.
• Build strong relationships with platform partners, game publishers, creators, brands, and esports organizations.
• Act as a thought leader in India’s gaming, esports, and digital entertainment ecosystem.