Job description
This role is for one of the Weekday's clients Min Experience: 3 years Location: Bengaluru JobType: full-time Purpose of this Role We have demand.
We have traffic.
We have functioning products.
The challenge we face now is maximizing growth efficiency .
Every funnel drop-off means lost revenue.
Every unclear message results in a missed conversion.
This role is designed to systematically enhance the value we gain from each visitor .
Your Responsibilities This is not a support role; this is a revenue-driving role .
You will be responsible for: Website Conversion Rate (CVR) Landing Page Performance Add-to-Cart Rate Checkout Completion Rate Revenue per Visitor (RPV) Identifying funnel drop-offs and leak points Your efforts should directly contribute to top-line revenue growth without increasing ad spend .
Work Scope 1.
Funnel Analysis and Issue Diagnosis Chart the entire user journey through: Paid Ads → Landing Pages → Product Detail Pages → Cart → Checkout Spot friction points at every stage Analyze behavioral drop-offs by using: GA4 / Mixpanel Heatmaps (Hotjar / Clarity) Session recordings Go beyond surface metrics to uncover root causes 2.
Experimentation and A/B Testing Create a well-structured experimentation plan Develop strong hypotheses grounded in data and behavioral insights Conduct A/B and multivariate tests on: Landing pages Product pages Checkout processes Prioritize high-impact experiments over volume Monitor statistical significance and measure business impact 3.
Landing Page and PDP Optimization Enhance clarity, trust, and intent to convert Optimize: Headlines and messaging Visual hierarchy Social proof and trust signals Product education Ensure landing pages align with acquisition channels such as Meta and Google 4.
Checkout and Conversion Flow Optimization Decrease cart abandonment rates Enhance checkout user experience and flow Refine: Form fields Payment success rates Cash on Delivery vs prepaid customer behavior Trust and urgency elements Focus on improving conversions after items are added to the cart 5.
Data-Driven Decision Making Create dashboards to track funnel progress and monitor performance Analyze customer cohorts and behavior patterns Distinguish between quick wins and long-term enhancements Convert insights into actionable plans 6.
Cross-Functional Collaboration Collaborate with: Performance Marketing to align on traffic quality Design teams for UX and visual improvements Technical teams for implementation and testing Retention teams for optimizing post-purchase experience Ensure rapid execution cycles and continuous iteration Key Metrics You Will Manage Conversion Rate (CVR) Add-to-Cart Rate Cart-to-Checkout Rate Checkout Completion Rate Average Order Value (AOV) Revenue per Visitor (RPV) Bounce Rate and Session Depth Required Skills and Experience 3 to 6 years of experience in CRO, Growth, or Performance Marketing Demonstrated success in improving conversion metrics with measurable results Strong knowledge of consumer psychology and online decision-making Hands-on expertise with: A/B testing platforms (VWO, Optimizely, etc.
) Analytics tools (GA4, Mixpanel) Behavior tracking solutions (Hotjar, Clarity) Ability to link data with user behavior and business outcomes High ownership mentality and a bias toward execution Preferred Qualifications Experience in D2C or e-commerce, especially in health, wellness, or supplements Familiarity with the Shopify platform Understanding of retention channels such as Email, WhatsApp, and SMS Basic knowledge of HTML/CSS to accelerate experimentation Success Criteria (First 3 to 6 Months) Clearly identify major funnel leakages Conduct high-impact experiments with measurable improvements Achieve a 15–30% improvement in overall conversion rate Increase revenue per visitor Establish a structured CRO experimentation framework Performance Evaluation We seek someone who does more than report metrics.
We want someone who moves them .
Your performance will be assessed based on: The quality of your insights The speed at which you execute Measurable improvements in conversion rates and revenue Who Should Not Apply If your work focuses solely on reporting dashboards If you wait for instructions instead of proactively identifying problems If you prioritize activity over achieving meaningful outcomes Who Will Excel in This Role An individual who is deeply curious about user behavior Someone who questions every funnel drop-off A problem solver who enjoys driving direct revenue impact Importance of This Role This is one of the most impactful roles within the company.
You influence every user visiting our platform You directly drive revenue growth without adding costs You contribute to building a scalable growth engine
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