Content Lead

Content Marketing lead    Location: Gurgaon (Work from Office)  Function: Growth / Marketing  Reporting to: Growth Leadership    About Everhope Oncology  Everhope Oncology is building a new standard of cancer care—one that combines clinical excellence with deeply human, patient-first experiences.
Content plays a critical role in building trust, educating patients and caregivers, and supporting growth across digital, clinical, and offline touchpoints.
    Role Overview  We are looking for a Content Marketing Lead to own and scale Everhope’s end-to-end content charter across digital, clinical, and offline channels.
  This is a high-ownership role.
You will be responsible not just for creating content, but for setting the strategy, managing agencies, coordinating cross-functionally (doctors, growth, product), and ensuring content directly drives brand trust, patient acquisition, and engagement.
  This role sits at the intersection of brand, growth, and care.
    Key Responsibilities  1.
Content & Communication Strategy  Own Everhope Oncology’s omni-channel content strategy, aligned with brand positioning, business goals, and patient needs  Define core narratives, messaging frameworks, and content priorities across the funnel (awareness → consideration → conversion → retention)  Use market research, patient insights, and competitive analysis to continuously refine content direction    2.
Content Production & Execution (End-to-End Ownership)  You will own planning, quality, and outcomes across the full content spectrum:  a)Doctor-led video content : Oversee end-to-end video production (topic selection, scripting, shoot planning, edits) in collaboration with external video agencies  Work closely with doctors and internal stakeholders to ensure accuracy, empathy, and clarity  b)Website, landing pages & campaign creatives  Own content structure and quality for marketing pages, performance campaigns, and SEO-driven assets  Partner with agencies (e.
g. SEO/content vendors) while retaining final editorial ownership  c)Patient stories & testimonials (static + video)  Build a pipeline for patient stories, outcomes, and case narratives  Ensure consent, sensitivity, and credibility while translating impact into content  d)User reviews & reputation content  Drive systematic publishing and amplification of patient reviews on platforms like Google and Practo  e)In-clinic & offline content  Own all clinic-facing and offline materials (standees, posters, brochures, presentations, decks)  Ensure strong alignment between digital promise and on-ground experience  f)Webinars & educational sessions  Plan and manage doctor-led webinars and educational events in coordination with agencies and internal teams    3.
Social Media & Organic Growth  Own Everhope Oncology’s social media presence across Instagram, Facebook, YouTube, and LinkedIn  Manage and guide external social media agencies with clear briefs, calendars, and performance expectations  Ensure consistent brand voice while driving growth on key organic metrics (reach, engagement, followers, saves)    4.
Agency & Team Management  Manage external partners across video, social, SEO, and design—strategy and quality stay in-house  Build and manage an internal content pod over time (designers, writers, freelancers)  Establish clear workflows, content calendars, review cycles, and quality benchmarks    5.
Performance Tracking & Optimization  a)Track and report on content impact across metrics such as:  Organic traffic and SEO performance  Engagement, CTRs, lead quality, and conversion support  Contribution to organic and assisted business  b)Use data to prioritize content bets and continuously improve ROI    What We’re Looking For  Experience & Skills  5–8 years of experience in content marketing, brand, or growth roles (B2C-first experience required)  Strong experience managing agencies and cross-functional stakeholders  Proven ability to handle video, social, web, SEO, and offline content together—not in silos  Excellent writing, editing, and storytelling skills with high attention to detail  Comfort working in ambiguity and building systems from scratch  Nice to Have  Prior experience in healthcare, wellness, or patient-facing brands  Experience in 0→1 or early-stage environments  Understanding of performance marketing and funnel-driven content    What This Role Is (and Is Not)  This role is:  A content owner, not just a producer  Strategic + executional  Central to brand trust and growth outcomes  This role is not:  A pure copywriting role  A social-media-only role  A low-ownership coordination role    What We Offer  High ownership and the opportunity to shape a category-defining healthcare brand  Direct exposure to founders and senior leadership  The chance to build content systems and teams from the ground up  A performance-driven, non-hierarchical culture with real business impact