Business Manager-Programmatic

Company description PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, E-commerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients. Overview Your responsibilities as a Programmatic Business Manager Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's Qualifications You will fit right in if you have – Any graduate/B.E/B.Tech/MBA 6+ years’ experience in Online media and Programmatic Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage. Knowledge of Ad serving technologies, analytical tools like GA and Omniture.