Branding and Communications Manager

Job Description

ISP Brand & Communications Manager
Purpose of Role
The main purpose of the role is to drive various marketing initiatives, enhance 
school communications and increase overall brand pull to drive admission growth 
across the ISP schools in India. 
ISP Principles
Begin with our children and students. Our children and students are at the heart 
of what we do. Simply, their success is our success. Wellbeing and safety are both 
essential for learners and learning. Therefore, we are consistent in identifying 
potential safeguarding and Health & Safety issues and acting and following up on 
all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace 
similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important 
and will make the most difference. We apply school policies and procedures and 
embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the 
needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with 
personal and professional development and school improvement.
ISP Brand & Communications Manager - Key Responsibilities
• Will be responsible for handling the complete marketing & communication 
eco-system of the school and driving the brand messaging through 
various online & offline channels. 
• Working with agencies to help create new campaigns and strategies that 
can help drive admissions for the school. 
• Ensure the School’s USP is strongly reflected across various 
communication touchpoints. 
• Creation, Management and regular updating of content, events, and 
updates across School Website. 
• Creating and posting of content on school’s social media handles to drive 
high engagement rate and reach. 
• Managing Press Releases and building media relations in the local market. 
• Managing the online brand reputation for the school through review 
generation & management. 
• Writing regular blogs & articles that can help drive brand interest and SEO 
rankings. 
• Handling all school internal communications in the form of principal 
updates, monthly newsletter, and other parent related communications. 
• Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) 
that can be used by marketing teams to support in various stages of 
customer buying cycle. 
• Managing Brand’s Visual Identity across various touchpoints to ensure 
consistency in brand communications. 
• Ensure the school space branding is interactive and engaging for new 
visitors and existing parents. 
• Strategize and execute new ideas, events, and initiatives to engage with 
prospective parents through offline channels. 
• Supporting all school internal events in terms of promotions, designs, and 
branding. 
• Co-ordinating with vendors to create a repository of brand images and 
videos over time for marketing. 
• Monthly reporting on content performances across various communication 
channels. 
Skills, Qualifications and Experience
• 3 to 4 Years of Minimum work experience in related field of 
communication, branding, and marketing. 
• Strong content writing skills and experience of handling brand social 
media handles independently in previous roles. 
• Good understanding of the digital marketing domain and various 
performance measurement analytics involved. 
• Experience in writing press releases and managing PR distribution & media 
relations. 
• Good understanding of branding and prior experience of working with 
designers or agencies to develop creative collaterals. 
ISP Commitment to Safeguarding Principles 
ISP is committed to safeguarding and promoting the welfare of children and young 
people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online 
due diligence search, references and satisfactory Criminal Background Checks or 
equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, 
developing, and retaining high-performing teammates regardless of gender, 
ethnicity, sexual orientation and gender expression, age, disability status, 
neurodivergence, socio-economic background or other demographic 
characteristics. Candidates who share our vision and principles and are interested 
in contributing to the success of ISP through this role are strongly encouraged to apply.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.