Brand & Communication Manager

Job Description

Purpose of the Role
The Brand & Communication Manager is responsible for developing and executing strategies to strengthen the school’s brand identity and reputation. The role focuses on managing brand messaging, overseeing internal and external communications, leading media relations, and executing marketing campaigns. It ensures consistent and impactful communication across all platforms, aligned with business goals, while effectively engaging target audiences to drive brand awareness, admissions, and long-term loyalty.

Alignment with Manthan and ISP Principles
At the core of this role is a commitment to placing students and their success at the center of all initiatives, ensuring their wellbeing and safety at all times. The role requires treating all stakeholders with care and respect, fostering a positive and inclusive community. It emphasizes operational effectiveness by focusing on high-impact priorities, adhering to school policies, and embodying shared community values. Financial responsibility is key, ensuring thoughtful decision-making aligned with student and school needs. Continuous learning and improvement are integral, with a strong focus on personal and professional development and contributing to school-wide growth.

Key Responsibilities
The Brand & Communication Manager will oversee the complete marketing and communication ecosystem of the school, driving consistent brand messaging across both online and offline channels. This includes collaborating with external agencies to design and implement campaigns that support admissions and enhance visibility. The role ensures that the school’s unique value proposition is clearly communicated across all touchpoints, including the website, social media platforms, and marketing collaterals.

The individual will be responsible for creating, managing, and regularly updating engaging content across digital platforms, including the school website and social media channels, to drive reach and engagement. The role also involves managing press releases, building strong media relations in the local market, and maintaining the school’s online reputation through active review generation and management.

Additionally, the role includes developing high-quality content such as blogs and articles to enhance brand positioning and SEO performance. Internal communication is a key component, including principal updates, newsletters, and parent communication, ensuring clarity and consistency. The manager will also design and develop marketing materials such as brochures, posters, and emailers to support the admissions journey.

Ensuring consistency in the brand’s visual identity across all platforms and within the school environment is essential. The role also involves conceptualizing and executing innovative events and initiatives to engage prospective parents, supporting internal school events through branding and promotions, and coordinating with vendors to build a strong repository of images and videos. Regular analysis and reporting of campaign and content performance will guide continuous improvement.

Ideal Candidate Profile
The ideal candidate will have 3–4 years of relevant experience in branding, communication, or marketing. They should possess strong content writing skills and have experience managing social media platforms independently. A solid understanding of digital marketing and performance analytics is essential, along with experience in handling press releases and media relations. The candidate should also have a good eye for branding and prior experience collaborating with designers or agencies to create impactful marketing collaterals.

ISP Leadership Competencies
This role requires strong collaboration and teamwork, along with a continuous commitment to learning and improvement. The individual should demonstrate innovation leadership by driving new ideas and initiatives, while being outcome-driven and focused on achieving key performance indicators. Resilience, adaptability, and problem-solving skills are essential in managing challenges effectively.

The role demands a strong community focus, with the ability to meet and exceed the expectations of students and parents. Integrity and ethical management are critical, along with the ability to lead, inspire, and influence stakeholders through effective communication. A deep understanding of people, combined with agility and strategic thinking, will enable the individual to navigate changing environments successfully. Strong planning, decision-making, and an appreciation for diversity and inclusion are essential to foster a supportive and high-performing culture.

Safeguarding Commitment
The school is committed to safeguarding and promoting the welfare of children and young people. All staff members are expected to share this commitment and adhere to safeguarding policies. The role is subject to appropriate vetting procedures, including criminal background checks covering the previous 10 years of employment history.

Commitment to Diversity, Equity, Inclusion, and Belonging
The organization is dedicated to building an inclusive culture by attracting, developing, and retaining diverse talent. Equal opportunity is provided regardless of gender, ethnicity, age, disability, socio-economic background, or other characteristics. Candidates who align with the vision and values of the organization and are committed to contributing to a culture of belonging are strongly encouraged to apply.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.