Job description
This role is for one of the Weekday's clients Salary range: Rs 1000000 - Rs 2000000 (ie INR 10-20 LPA) Min Experience: 4 years Location: NOIDA JobType: full-time We are looking for a dynamic and strategic Brand Marketing professional to lead brand building and growth across both digital and offline channels.
This role focuses on shaping a compelling brand narrative, driving market presence, and ensuring consistent, high-quality creative output.
You will own the end-to-end brand strategy, working closely with cross-functional teams to translate business objectives into impactful marketing initiatives.
This is a high-ownership role suited for someone who combines strategic thinking with strong creative instincts.
You will play a critical part in building differentiated, consumer-first brands, driving growth through storytelling, campaigns, and innovative marketing approaches in a fast-paced environment.
Key Responsibilities Own and drive the overall brand and marketing strategy aligned with business goals.
Develop and execute growth plans across digital platforms, marketplaces, and offline channels.
Identify opportunities for product storytelling, new launches, and category expansion.
Define and evolve the brand’s visual and verbal identity to ensure consistency and differentiation.
Lead end-to-end campaign development, content strategy, and communication across channels.
Ensure high standards of creativity, quality, and speed in all marketing outputs.
Collaborate closely with revenue, product, packaging, and customer experience teams to align brand efforts.
Manage internal teams across content, design, and social media to deliver cohesive brand experiences.
Oversee external agency relationships for campaigns, shoots, and events.
Continuously analyze performance and optimize strategies for brand growth and engagement.
What Makes You a Great Fit 4–7 years of experience in brand management, marketing, or creative strategy roles.
Strong exposure to digital-first or consumer brands, with a clear understanding of online growth channels.
A creative mindset with a strong sense of aesthetics, storytelling, and brand positioning.
Proven ability to translate business goals into effective marketing strategies and campaigns.
Experience managing cross-functional teams and external partners effectively.
Highly proactive with a strong sense of ownership and execution focus.
Ability to thrive in fast-paced, high-growth environments and manage multiple priorities.
Strong communication and stakeholder management skills.
A passion for building impactful, culturally relevant consumer brands and pushing creative boundaries.
This job post has been translated by AI and may contain minor differences or errors.
