Associate Director - Social

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to lead high-impact, multi-market social media strategies. This role is for an experienced social media leader who can blend creative thinking, data-driven decision-making, and operational excellence.

You will be responsible for leading end-to-end paid and organic social media initiatives, overseeing execution across platforms like Meta, TikTok, LinkedIn, Snapchat, X, Pinterest, YouTube, and emerging channels—ensuring campaigns are optimized for performance and aligned with global brand objectives.

 

Skillset and experience:

Social Media Strategy & Leadership

• Act as the lead and primary contact for social media marketing across global markets.
• Shape cross-platform paid social media strategies that drive measurable results.
• Serve as the custodian of activation excellence in social channels, ensuring best practices and innovation.

Campaign Activation & Optimization

• Oversee campaign setup, audience targeting, creative testing, optimization, and reporting across all social platforms.
• Partner with creative teams to deliver platform-native assets that boost engagement and conversions.
• Leverage A/B testing and advanced analytics to maximize ROI.

Stakeholder Management

• Build strong partnerships with internal market teams, creative agencies, and platform reps.
• Advise markets on social-first campaign strategies, localizing while maintaining global consistency.

Operational Excellence

• Adopt SOPs, playbooks, and toolkits for social media activation.
• Ensure compliance with global taxonomy, platform governance, and brand safety standards.
• Identify and integrate automation, AI, and performance tools to enhance workflows.

Team Leadership

• Lead and mentor a team of social media specialists.
• Drive skill development in emerging trends such as short-form video, influencer collaborations, and social commerce.

Innovation & Growth

• Stay ahead of platform updates, algorithm changes, and new ad formats.
• Identify new growth opportunities in social commerce, AR/VR experiences, and creator-led campaigns.

 

What We’re Looking For

• 8+ years in digital marketing with a strong focus on paid social media.
• Proven track record managing multi-market social campaigns at scale.
• Hands-on expertise with Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, and other key platforms.
• Familiarity with tools like Smartly.io, HubSpot, 4C, Scibids, Google Studio.
• Experience building and training high-performing teams.
• Strong analytical mindset with a data-first approach to decision-making.

Exceptional communication skills and a proactive, solution-oriented attitude.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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