Associate Director - Programmatic

The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.

Job Description:

About the Role:

We are seeking an energetic Group Head to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions.

Responsibilities:

• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats.
• Build lead and mentor a programmatic team to ensure skills development & operational excellence.
• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• Lead programmatic pitches, RFP responses & new business development initiatives.
• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications:

• 6-8 years of experience with at least 5 years in an agency environment.
• Deep expertise of planning & execution of branding and performance mandate from clients.
• Expert of building PPT decks & single handedly running client meetings.
• Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.
• Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.)
• Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.
• In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.
• Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).
• Familiar with identity solutions, privacy regulations & other industry initiatives.
• Excellent communication & leadership skills.

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