Assistant Manager - Product Marketing

Job Title: Assistant Manager - Product Marketing

Location: Bangalore

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the Brand

Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT and more.

About the Role:

This role sits within the Marketing Division and focuses on driving the growth of School Books of Macmillan Education. The position involves close collaboration with cross-functional teams to enhance product positioning, customer engagement, and market performance.

Role Responsibilities:

Key Responsibilities:

• Product Demonstration and briefing to schools
• Planning, Coordinating, Conducting workshops
• Resource Person empanelment for workshops
• Collecting market and product feedback
• Responsible for product training to the Sales team
• Focus on town projects

Key relationships

• Branch Managers, Regional Sales Teams, EPMs in other regions

Mandatory KRAs:

• Execution of Marketing plans - Empanelment of Resource persons, workshop coordination, pan India initiatives
• Conducting workshops - focused and unique City workshops (front list driven)
• Product Demos & briefing - making presentations while working with SE to cover their critical
• schools; highlighting USPs esp. with respect to competition (with inputs from editorial teams)
• Internal Product training sessions for SEs, highlighting new, key and distinguished product features
• Product feedback and reviews
• Creating and maintaining connects with user institutions

Desirable KRAs:

• Knowledge sharing – with other EPMs in conducting Workshops / product presentations

Experience, Skills & Qualifications:

Experience: 3 + years

(Product demonstration or Workshops in Schools and College)

Skills:

• Good communication skills, high enthusiasm, ability to build knowledge-based rapport with customers
• Ability to quickly understand the curriculum publishing market and the products
• A team player but be able to work on own initiative and with minimal supervision
• Ability to multi-task, prioritize and meet deadlines
• Excellent interpersonal relationship skills

Qualifications:

• Graduate, pref. B Ed.
• Excellent Communication (particularly in English)
• Open to 14 days travel in a month

Springer Nature Skills associated with this Job Profile include:

SN-Customer-Focused, SN-Brand Management, SN-Writing Skills, SN-Multimedia Savvy, SN-Creativity, SN-Market Intelligence, SN-Drives Results, SN-Cultivates Innovation, SN-Global Perspective, SN-Tech Savvy

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/

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