Advanced Specialist, Brand

**Job Title: Advanced Specialist, Brand** **Description:** This role is for someone who thrives on ownership, shapes go‑to‑market thinking, and builds meaningful brand experiences across D2C and B2B2C audiences. You’ll own GTM thinking, champion user journeys, and deliver brand growth in a fast‑paced, matrixed environment. This role aligns to industry level titles such as Marketing Manager, Brand Manager, Integrated Marketing Lead or Brand strategy Lead. **The Role** The Advanced Specialist, Brand (IC25) is a brand‑led, creative, and outcome‑oriented marketer who brings brand strategy to life through digital‑first, integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset — creative, curious, and comfortable operating independently in a fast‑paced, matrixed environment.The role balances brand building and measurable performance, owns go‑to‑market (GTM) thinking, and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights, data, and experimentation to deliver meaningful brand growth and business impact, while contributing strategically as a subject‑matter expert within the marketing team. The Advanced Specialist, Brand balances brand and performance without prioritising one at the expense of the other and brings an authentic, customer‑first, learner‑centric mindset. This role is responsible for shaping brand strategy into integrated, digital‑first marketing execution across consumer and partner contexts. The ideal candidate is creative, proactive, and outcome‑oriented, values clear direction and structured briefs, takes strong ownership of execution, and consistently looks for smarter, more impactful ways to build brands and drive results. **What You’ll Own** **Brand, Storytelling & Integrated Marketing** + Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints. + Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences. + Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel. + Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant. **Digital Campaigns & Performance** + Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms. + Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery. + Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency. **Go-To-Market (GTM) & Growth** + Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives. + Translate strategic priorities into clear messaging, channel choices, and phased activation plans. + Identify opportunities to drive brand growth, experimentation, and innovation across markets. **User Journeys, Insights & Data** + Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours. + Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions. + Apply a data-informed mindset to decision-making, balancing insight with creativity. **Stakeholder & Ways of Working** + Operate independently on complex initiatives, contributing strategically and influencing outcomes. + Collaborate cross-functionally with product, sales, analytics, and global marketing teams. + Manage agencies and partners with clear briefs, expectations, and accountability. + Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed. **About You** **Brand, Creativity & Strategy** + 9–12 years of experience in marketing, with strong exposure to brand‑led and integrated marketing. + Proven ability to build brand equity while driving measurable outcomes. + Strong creative instincts and storytelling capability. **Digital, Data & GTM** + Hands‑on experience running digital campaigns end‑to‑end. + Experience contributing to or leading GTM strategies. + Strong understanding of full‑funnel measurement, attribution, and audience segmentation. + Comfortable using data and insights to guide decisions. **User‑Centric Thinking & Agility** + Experience designing or optimising user journeys and user experiences across marketing touchpoints. + Curious, agile, and proactive in learning and adopting new martech and media platforms. + Outcome‑oriented with a bias for action and experimentation. **Ways of Working** + Comfortable operating in a matrixed, global organisation. + Strong communication skills with the ability to influence without authority. + No formal people management responsibility, but able to coach, guide, and elevate others’ work. **What We’re Looking For** We’re looking for a marketer who can balance brand and performance without prioritising one at the expense of the other, and who brings an authentic, customer-first, learner-centric mindset. The ideal candidate is creative, proactive, and outcome-oriented, values clear direction and structured briefs, takes strong ownership of execution, and consistently looks for smarter, more impactful ways to build brands and drive results. **Ready to Make an Impact?** Apply now and help shape what’s next. **Who we are:** At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com. **Job:** Marketing **Job Family:** GO\_TO\_MARKET **Organization:** Corporate Marketing & Communications **Schedule:** FULL\_TIME **Workplace Type:** Hybrid **Req ID:** 22118