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At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
The Family Segment Manager is a senior leadership role responsible for owning and developing Vodafone’s Family (Household) segment as a core pillar of the company’s commercial strategy. The role leads the end-to-end management of converged propositions across postpay, fixed, TV, and value-added services, with full P&L ownership and go-to-market responsibility. It plays a critical role in maximizing household value through bundling, increasing customer lifetime value, and strengthening long-term retention. This is a high-impact role combining commercial ownership, segment strategy, and cross-functional leadership, directly influencing revenue growth and customer loyalty.
Key Accountabilities:
• Define and lead the Family segment strategy as a core growth pillar, setting a clear vision for Vodafone’s household proposition and identifying growth opportunities through customer insights, market trends, and competitive analysis.
• Own the full P&L of the Family segment across postpay, fixed, and TV, driving revenue growth, ARPU uplift, margin optimization, and closely monitoring performance to take corrective actions when needed.
• Lead the end to end go to market strategy for all Family propositions, defining commercial offers, pricing and bundling, and ensuring strong execution across all channels (retail, digital, inbound, outbound).
• Design and evolve converged and bundled offers combining postpay, fixed, TV, and value added services, ensuring simplicity, competitiveness, and strong customer value perception.
• Drive customer lifetime value and retention through loyalty, upsell and cross sell initiatives, while collaborating closely with Product, Commercial, Digital, Retail, Finance, and CX teams to ensure aligned end to end execution.
• 8–12+ years of experience in commercial, marketing, or product roles and proven experience with P&L ownership and delivering business growth.
• Strong understanding of telco products (postpay, fixed, TV) and convergence strategies.
• Experience in managing complex, multi-product propositions.
• Strong leadership and stakeholder management skills.
• Ability to translate strategy into execution across multiple channels combined with with high level of ownership, accountability, and results orientation.
• Data-driven mindset with strong analytical capabilities.
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
#LI-Hybrid #Vodafonespirit #Togetherwecan
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.
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