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Nasoft is Hiring for Makaseb , A specialized E-commerce and Digital Marketing company serving the Gulf markets.
We are looking for a Senior Performance & Growth Marketer who has strong, hands-on experience in Mobile App marketing across iOS and Android platforms.
Job Responsibilities: Own and scale the full mobile growth funnel : Acquisition, Activation, Engagement, Retention, and Monetization.
Plan, execute, and optimize mobile app install & conversion campaigns across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads).
Optimize key performance metrics: CPI, CPA, ROAS, LTV, Retention .
Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles .
Analyze in-app user behavior and translate insights into data-driven growth initiatives .
Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable).
Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU .
Manage re-engagement and win-back campaigns while reducing churn.
Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4 .
Build dashboards and reports to track funnel performance, cohort analysis, and LTV vs CAC .
Optimize App Store & Google Play presence (ASO) and run A/B tests.
Collaborate closely with Product, UI/UX, Engineering, and Creative teams to drive growth experiments.
Manage budgets efficiently and maximize ROI .
Working Conditions & Benefits: Working days: 5 days (From Sunday to Thursday).
Working Hours: 9 hours (From 9:00am to 6:00pm).
Health, and social insurance.
Learning & Development Plan.
Career Path.
GYM Subscription discount.
Must-Have Bachelor's degree in marketing or related field.
5+ years of experience in Mobile App Growth & Performance Marketing .
Strong understanding of growth funnels, user behavior, and mobile analytics .
Proven experience in scaling mobile apps and improving CPI & LTV .
Highly data-driven with strong analytical and decision-making skills.
Nice to Have Experience with subscription-based or e-commerce apps .
Knowledge of Product-Led Growth (PLG) .
Experience mentoring or leading growth teams .
You'll no longer be considered for this role and your application will be removed from the employer's inbox.